Tag Archives: creative agency

Wallpaper & Lockscreen Designs

Nokia

We designed and photographed a series of wallpaper / lockscreen imagery for use on Nokia 820 and 920 mobile phones. We created the imagery based on two general themes: 1) “The Amazing Everyday,” and 2) rich, striking color.

The purpose of producing the imagery was not only to offer users compelling content to personalize their devices, but also to transform the traditionally predictable stock image library into a daily source of visual inspiration for users.

The featuring of high quality, art-inspired imagery sets the brand apart as one that promotes exceptional design standards. The images come pre-loaded on the devices and are available to users globally.

For this project, we collaborated with 4 leading edge Chinese artists: Graphic Airlines, Ren Hang, Momo, and Xiaomi Keke.

Nokia 920

Nokia 820

Xiaomi Keke

Graphic Airlines

Momo

Ren Hang

Then, Now, & Beyond

Shanghai Bund Investment Group

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The group of properties that sits at 179 Nanjing East Rd. near Shanghai’s Bund area is rich in cultural history. The buildings are in the process of restoration into a “show window of commerce, tourism, culture and life” integrating retails brands, restaurants, culture and art, as well as brand hotels to become a new fashion landmark of Shanghai. The complex will simply be known as The Central (外滩中央).

The developers behind the project, Shanghai Bund Investment Group, engaged us to help tell the story of The Central from its turn of the 20th century beginnings to now, and beyond to the completion of the upcoming restoration / renovation.

To capture the story of The Central, we created an animation that features the icons, fashions, characters and evolution of Shanghai that weave together the rich history of the location. The animation, titled “Then, Now, and Beyond” premiered as VJ content during a performance by The Shanghai Restoration Project at the project’s groundbreaking ceremony. The animation has since been used online and together with communications / marketing materials targeting potential investors in the project and future tenants.

比邻上海外滩，位于南京东路179的地块潜藏丰富的文化底蕴，而此次复兴方案欲将其被打造为集名品店铺、餐饮、文化艺术以及知名酒店的“商业、旅游、文化和生活”窗口式地标型商圈，而其也有一个响亮的名字，The Central (外滩中央)。

负责该项目的开发商“上海外滩投资开发集团”邀请我们为其创作一条描述二十世纪初期至今“外滩中央”发展变迁的故事，并展现其今后将被复兴再造的风貌。

我们创作了一条动画短片来讲述“外滩中央”的故事，其中一一呈现了上海在丰厚文化历史进程中曾出现过的偶像、时尚、特征和演变。这条名为“过去、现在、未来”的短片在上海复兴方案的奠基仪式上以VJ形式展示，并在之后作为该计划展示内容之一被广泛运用于网络及其市场部推广活动。

Year of the Horse

Gap

To celebrate the Year of the Horse, we created a limited-edition graphic tee for Gap. The tee graphic is a mosaic of an American flag made up of running horses. The tee is available in limited quantities at Gap stores in China, Hong Kong, and Taiwan throughout the festival season.

为了庆祝中国马年，我们为Gap品牌创作了一款限量版图案T恤，该T恤上的图案是以许多奔跑的马匹组成的美国国旗。此商品以限量发售的形式于新年季在中国大陆、香港以及台湾地区的品牌店铺上市。

Limited-Edition Packaging Design

Sprite

We created a set of limited-edition packaging designs for Sprite. We worked with Shanghai-based digital illustrator Elephant to bring to life the basketball and skateboarding-themed cans, which feature brand ambassadors Kobe Bryant and Jay Chou. The cans were made available throughout greater China.

我们为雪碧品牌创作了一套限量版包装设计。该设计由我们与上海数码插画师大象合作完成，结合篮球和滑板的主题分别展现出品牌代言人科比和周杰伦的明星风采。该限量款罐装雪碧在大中华区贩售。

Customized Product Design

Microsoft

For Microsoft’s ongoing limited edition artist series (and to celebrate the “Year of the Snake”), we created a unique graphic treatment for the brand’s Wireless Mobile Mouse 3500. For this project, we collaborated with Shanghai-based designer Left.

我们为微软的长期艺术家限量版系列艺术家限量版系列项目（为庆祝中国蛇年）创作了特别的插画被用于该品牌的无线便携鼠标3500。在该项目中我们与上海设计师Left共同合作。

The creative inspiration for this design concept comes from the ancient Chinese text called “Mountains and Seas,” which documents various facets of nature, geography, and biology. “Mountains and Seas” says that snakes rise from the sea each year and journey to land, only to return to sea at the end of the year. The snake is an important creature mentioned throughout the book. Furthermore, many monsters and gods that are mentioned in the book have human heads and snake-like bodies. An example of this is Fu Xi and his wife Nu Wa, the Chinese goddess who, according to legend, created the world and its people.

该设计概念的创意灵感来源于中国古籍《山海经》，其中记录了关于自然、地理与生物的方方面面。《山海经》中提到蛇会每年从海中而生，然后前往陆地，只有在年终才会再回到海里。书中也提及蛇是自然界中一种重要的生物，并且，书中的许多妖兽和神仙都是人头蛇身。比如这个设计中就是凫徯和女娲，后者在中国古代传说中创造了整个世界和全人类。

Desktop Wallpaper Design

We took characters from “Mountains and Seas” and presented them in a style that is similar to the shadow-puppets that were used by Chinese storytellers in ancient times. The red seal at the base of the mouse is Left’s name represented in a traditional artist mark. The overall result is an inspiring cultural remix full of Chinese traditional imagery and modern graphic elements.

我们借鉴了《山海经》里的人物并将其以类似中国古代皮影戏的艺术风格表现出来。鼠标尾部的艺术家签名以传统红色印章的形式呈现。总体上，整幅作品充分地体现出中国传统意象和摩登图形元素的灵感碰撞。

Packaging Design

Limited-Edition Headphone Design

Beats

We collaborated with leading-edge photographer and visual artist Chen Man to create a limited-edition Beats Solo2 headphone design celebrating the “Year of the Sheep.”

Combining elements of Chinese astrology and fortune telling together with her own hand-written calligraphy, Chen Man’s gold colorways usher in wealth, prosperity, and good fortune for the new year. The Chinese characters in the design, “Wei” (未) and “Yang” (羊 / Sheep), represent the year 2015 within the ancient Chinese “Stems and Branches” fortune-telling calendar and the traditional Zodiac astrology cycle, respectively. In a playful language pun, Chen Man adapts the pronunciations of “Wei” and “Yang” to become the English phrase “We Are Young,” a motif capturing the energy and spirit of China’s modern creative class.

我们与先锋摄影师兼视觉艺术家陈漫联手在农历未羊新年之际，将漫式视觉艺术注入活力节拍——呈现未羊年限量版Beats Solo2耳机。

陈漫从中国的天干五行、象征财富的￥符号中汲取灵感，以金色手写书法呈现“未羊”之概念，寓意新的一年里滚滚而来的财富、繁荣和好运。中国古代的“天干地支”算命日历和传统的十二生肖记录方式中，羊对应的是“未”，所以2015年是未羊年;“Wei” (未)和“Yang” (羊)同时又与英文“We Young”谐音，而将“Wei”和“Yang”的发音变成英文词组“We Are Young”(我们正年轻)恰恰契合了中国创意阶层的能量和精神。

Art Inspired iPhone Cases

Mocamomo

In collaboration with Mocamomo, we created an exclusive collection of art-inspired iPhone cases that featuring work from Chinese artists and designers.

Representing a variety of styles and mediums including illustration, photography, graphic design, and painting, each case is unique and shows off a little piece of Chinese creative culture.

The collaboration brings together 8 leading-edge Chinese artists: Nini Sum, Nanguazi, Huzi, Ren Hang, Xiaomi Keke, Fatty Chen, Tanse, and Hua Tunan.

我们与Mocamomo合作，创作了一组由中国艺术家和设计师参与的“艺术启迪”iPhone手机壳系列。

该系列涵括各种艺术风格和手法：插画，摄影，平面设计和绘画。每一个手机壳都代表着中国创意文化的一部分。

此次合作联手八位中国先锋艺术家共同完成，他们分别是：Nini Sum, Nanguazi, Huzi, Ren Hang, Xiaomi Keke, Fatty Chen, Tanse, 和 Hua Tunan.

Nini Sum / Catch the Seagull

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Nanguazi / The Dream

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Huzi / Needle

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Ren Hang / Aeroplane

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Xiaomi Keke / Harmony

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Fatty Chen / Weirdo

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Tanse / Bluffing

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Hua Tunan / Tiger

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Summer Nights

Nike

We created a series of key visual graphics for Nike Basketball’s China “SUMMER NIGHTS” basketball party tour. For each of the graphics, we collaborated with local artists to capture a feeling of summer together with the unique local basketball cultures of each key event city: Beijing, Shanghai, Guangzhou, Chengdu, and Taipei. The graphics were used on promotional posters / materials, event wrappings / props / billboards, t-shirts, etc. Participating artists include: Momorobo (Shanghai), Ca Zhuxi (Beijing), Tanse (Guangzhou), Xiao Duzi (Chengdu), and Tian Jia (Taipei).

我们为Nike的“篮球之夜”中国巡回赛创作了一系列平面海报硬广。在这次的活动海报设计项目中，我们特别邀请了来自北京、上海、广州、成都和台北这五个核心巡回城市的艺术家共同参与，以展现夏日感十足并具有当地特有的篮球文化。该系列平面设计被广泛运用于此次活动的宣传/物料、活动包装/道具/广告牌、T恤等。参与艺术家包括：Momorobo（上海）、擦主席（北京）、炭色（广州）、小肚子（成都）和田佳（台北）。

Shanghai / Momorobo

Beijing / Ca Zhuxi

Chengdu / Xiao Duzi

Guangzhou / Tanse

Taipei / Tian Jia

“SUMMER NIGHTS” – Taipei

Seasonal Campaign

adidas Originals

We created the 2014 Spring / Summer seasonal campaign for adidas Originals. Working with celebrities and brand ambassadors Eason Chan, Fan Bingbing, Charlene Choi, and JJ Lin in raw authentic urban environments, the campaign key visuals communicated the true street fashion spirit of the brand.

The campaign was shot in Beijing, Taiwan, and Hong Kong, with assets used throughout Greater China in retail / point-of-sale, digital, and print media. For the project, we collaborated with Los Angeles-based photographer Ben Miller and Beijing-based photographer Chen Man.

我们为adidas Originals中国大陆地区2014年春夏系列创作了季度广告。这次的主视觉真实展现出其品牌代言人陈奕迅、范冰冰、蔡卓妍和林俊杰的形象，在真实的城市场景中还原了品牌的街头时尚精神。

该系列广告于北京、台湾以及香港拍摄，作品被广泛运用于大中华地区的品牌零售店铺、网络和平面媒体的广告栏。与此同时，我们与来自于洛杉矶的摄影师Ben Miller和北京摄影师陈漫共同合作完成了这一季的平面主视觉。

Eason Chan – All Originals