Tag Archives: video

“Turn It On” w/ Liu Wen

Puma

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We created :45 and :15 second commercials for Puma featuring international supermodel and actress Liu Wen. The film was part of the launch of Liu Wen’s brand ambassadorship for Puma in Asia. While treading in her Ignite Disc footwear, the spot tells the story of Liu Wen’s everyday “Turn It On” moments and gives us an inside look at the rigorous training and running routines required to maintain her world-class runway glamour. Forever Faster!

我们为Puma品牌创作了45秒版和15秒版的短片以呈现国际超模女星刘雯的真实风范，该片也完美揭开了刘雯成为其品牌最新亚洲代言人的序幕。作品讲述了刘雯在其日常生活中脚踩Ignite Disc跑鞋的“Turn It On”时刻，并揭示了世界级超模为保持其在梯台上的完美状态是如何在背后严格坚持训练及常规运动的。Forever Faster!

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Behind the Scenes

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ZX Flux Campaign Spots

adidas Originals

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We created :30 and :15 second campaign spots for adidas Originals’ ZX Flux collection. The spots tell a visual story of infinite possibilities and limitless future, positioning ZX Flux footwear as the essence of modernity and the modern look.

The spots feature celebrity brand ambassadors Deng Chao, Eason Chan, Wu Yifan, and Fan Bingbing and were leveraged digitally, in-store, and throughout the Beijing / Shanghai / Guangzhou metro. The Metro placement was as a stop-motion execution that interacts with viewers as a result of the train’s forward motion. The video below shows the final result.

我们为adidas Originals的ZX Flux系列创作了30秒版和15秒版的短片。短片一展具有摩登精髓和潮流外观的ZX Flux鞋款的无限可能及无尽未来。

在该短片中，以品牌代言人邓超、陈奕迅、吴亦凡和范冰冰的形象还原品牌的时尚精神。该片被广泛运用于其全国零售店铺、网络和北上广的地铁移动广告位，其中地铁移动广告位以定格连续画面的形式通过列车高速运动带给车内乘客连贯画面的观感体验，以下短片则是最终效果。

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adidas Originals ZX Flux 2016 – Metro Stop-Motion Execution

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Iconic T7 & Suede Collection

Puma

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We created a spot with Chinese pop-star Lu Han for Puma’s iconic T7 and suede Collection. The spot features retro Puma T7 tracksuit and suede sneakers in classic color ways: red, blue, black, and grey. Lu Han introduces the product and footwear while dancing through monotone color environments in an 80’s inspired breakdancing montage. The work was shot in Beijing and used in-stores, online, and in OOH executions.

我们与中国流行明星鹿晗合作为Puma经典的T7和suede系列创作了一条短片作品。该片展现了经典的红、蓝、黑、灰四色复古Puma T7运动服和suede球鞋。鹿晗在纯色背景前以80年代流行的霹雳舞蒙太奇展现品牌产品和鞋款。该片在北京拍摄并被广泛运用于品牌门店、网络以及户外执行。

“No Attitude, No Music” Collection

Tonlion

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We created a spot to promote a limited edition t-shirt collection for fashion brand Tonlion. The collection was a collaboration between Tonlion and music portal Kuwo. Tees in the collection come with a set of earphones ergonomically designed into the tee allowing for optimized wire management and listening experience. QR codes in the tees scan through to exclusive content curated by the Kuwo team.

The spot combines live-action shooting, stop-motion animation, and a variety of illustration, painting, and hand-made textural effects. The content was used digitally and in select OOH executions.

我们为服装品牌唐狮的限量版T恤系列创作了一条短片。该系列由唐狮与音乐门户网站酷我合作，该系列中的所有T恤均配有一副可让你更好享受音乐体验的耳塞式耳机，仅需用手机扫描领口处的二维码便能带你进入酷我音乐界面享受专属音乐盛宴。

这条短片结合了动态影像、定格动画，以及大量插画、手绘和手工拼贴效果，该作品被广泛运用于网络以及精选户外媒体。

Eason Chan’s City Adventure

adidas Originals

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We created a short film and print campaign with Eason Chan to help support the promotion of adidas Originals Fall / Winter “City Pack” apparel and footwear drops.

In the film, Eason tells a story of his “City Adventure,” reminding us that, while getting swept up in the pace and energy of urban life, we need to remember to explore our surroundings and push the boundaries of adventure and risk taking within ourselves. Behind every corner are the experiences, the possibilities, and the excitement that we all crave. The city is an adventure. Step out fresh. Be bold and fearless. Make your mark.

我们与陈奕迅合作为配合adidas Originals Fall / Winter “City Pack”产品系列的上市创作了一条短片及硬广系列。

陈奕迅在短片中讲述他的“城市探险”故事，旨在提醒一直追随快节奏现代城市生活的我们不要迷失自我，应该不断发掘自我潜能，突破自我，探索世界。在城市的每个角落背后都充满了各种渴望与兴奋。探索城市即是一种冒险，重新出发，大胆无畏地在城中踱步。

ZX Flux

adidas Originals

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We supported the launch of adidas Originals’ ZX Flux sneaker in China by creating two spots with celebrity brand ambassadors Charlene Choi (蔡卓妍, singer / actress) and J.J. Lin (林俊杰, singer / songwriter). The sorts tell the story of JJ and Charlens’s favorite ZX Flux colorways and design patterns. These pieces were shot in Hong Kong and Taiwan respectively.

为帮助adidas Originals的ZX Flux鞋款在中国地区上市造势，我们与其品牌代言人蔡卓妍（歌手/演员）、林俊杰（歌手/创作人）合作，分别创作了一支短片。短片中呈现了林俊杰与蔡卓妍最爱的ZX Flux鞋款配色和鞋面纹样。这两支短片分别拍摄于香港和台湾。

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Seasonal Campaign

adidas Originals

We created the Fall / Winter 2014 seasonal campaign for adidas Originals in Greater China. Working with celebrities and brand ambassadors Eason Chan, Fan Bingbing, Charlene Choi, Gianna Jun, and JJ Lin in raw authentic urban environments, the campaign key visuals and videos communicated the true street fashion spirit of the brand.

The campaign was shot in Beijing, Taiwan, Hong Kong, and Seoul, with assets used nationwide in retail / point-of-sale, digital, and print media. For the project, we collaborated with New York-based photographer Carmen Chan, Beijing-based photographer Chen Man, and Seoul-based photographer Hong JangHyun.

我们为adidas Originals中国大陆地区2014年秋冬系列创作了季度广告。这次的主视觉和短片真实展现出其品牌代言人陈奕迅、范冰冰、蔡卓妍、全智贤和林俊杰的形象，在真实的城市场景中还原了品牌的街头时尚精神。

该系列广告于北京、台湾、香港以及首尔拍摄，作品被广泛运用于其全国的品牌零售店铺、网络和平面媒体的广告栏。与此同时，我们与来自于纽约的摄影师Carmen Chan、北京摄影师陈漫以及韩国摄影师Hong JangHyun共同合作完成了这一季的平面主视觉。

Eason Chan / 陈奕迅