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We created a spot for adidas Originals’ “Unstoppable” women’s campaign featuring the brand’s four leading ladies: Rita Ora, Fan Bingbing, Gianna Jun, and Jolin Tsai. The film combines photography stills, live-action footage, and stop-motion animation into a fun, experimental treatment.
我们为adidas Originals名为“势不可挡”的女子系列广告制作了一条视频短片，主角是该品牌的四位女星代言人：Rita Ora、范冰冰、全智贤及蔡依林。短片将静态照片与动态影像相结合以类似定格动画的方式为大家呈现出有趣且略带实验感的效果。
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We created a Fall denim campaign for Levi’s to help promote the brand’s e-commerce shop ahead of China’s annual 11/11 shopping holiday (the equivalent of “Black Friday” in China). The campaign features songwriter / popstar Chen Chusheng together with fashion icon Chen Ran in a raw and rambunctious, garage rock-inspired story showcasing seasonal denim looks.
我们为牛仔品牌李维斯在中国的天猫商城创作了一条针对“双11购物狂欢节”（“黑色星期五”的中国版）的秋季牛仔系列广告短片。广告短片邀请歌手陈楚生和演员兼时尚达人身份的陈燃以近乎粗暴直接的车库摇滚风格展示牛仔造型。
We collaborated with Beijing-based graphic designer and painter Liu Zheng (aka: 96K) to create the a fully customized 2012 Lamborghini Gallardo. The project was for a good cause as the car was auctioned by Lamborghini at a special charity event in Beijing.
我们与北京设计师 / 画家Liu Zheng（亦称: 96K）合作为2012兰博基尼的盖拉多车型设计并制作了特别定制款。这个项目也为兰博基尼参与的北京慈善拍卖会增添了亮点。
The inspiration and concept behind the design is based on 1) extending the muscle lines of the car frame, 2) conveying strength and speed, and 3) revealing a mysterious “energy of change” and a sense of wild nature and conquest.
设计灵感及背后的故事基于 1）延长车体线条骨架，2）传达速度与力量，3）透露出“能源变化”和自然原生的神秘以及一种征服感。
Making-Of
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We created a fun animated spot to help Van’s promote its limited-edition “Year of the Sheep” footwear collection. The animation riffs on the theme of “Black Sheep vs. White Sheep,” encouraging us to stand out from the flock and do our thing, while ensuring it’s also OK to fit in every once in a while. The spot was used online and in retails stores throughout Greater China. Happy Chinese New Year!
我们为Vans的“羊年”纪念版鞋款系列创作了一条有趣的定格动画短片。视频中反复出现“黑羊和白羊”，试图向我们说明如何在芸芸众生中凸显自我，非白即黑。该短片在春节期间被用于线上及店铺宣传以恭迎中国新年。
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For Chinese supermodel Luyan’s fashion label Comme Moi, we created a video lookbook / fashion film showcasing the brand’s Spring / Summer 2015 collection. The video was shot on location in Los Angeles.
我们为中国超模吕燕所创立的设计师品牌Comme Moi“似我”拍摄了一条lookbook / 时尚短片来展示该品牌2015春夏系列产品。该片拍摄于美国洛杉矶。
Fast Company has recognized Neocha as #32 in its “100 Most Creative People In Business” listing. We don’t do what we do for awards, but we’re honored nonetheless. Any success we’ve had is possible only because of amazing clients, great collaborators / partners, and, most importantly, our extraordinarily talented team whose passion, focus, and hard work makes us who we are. We are looking forward to many more years of great creative work. See you there!
Neocha被Fast Company（快杂志）列为“100位商业年度最具创意人物”榜单之32位。我们的所为从不为奖项，但还是很荣幸。我们任何一点点的成功都是因为我们有很棒的客户、合作人 / 合作伙伴，同时，最重要的是， 这一切都归功于我们是一个充满激情、专注且勤奋工作的团队。我们期待在未来创作出更多牛X的创意内容。回见！
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For Volvo’s Art Session project, we curated and art directed seven of China’s most prolific creative talents to re-imagine the new Volvo V60 Plug-in Hybrid. The setting for the project was a massive stage in the middle of Zurich’s Hauptbahnhof train station (Europe’s largest open air structure), with countless thousands of curious passer-by’s enjoying the performances and sometimes getting involved in the creative process.
Each artist was given nine hours to complete a treatment of the car, with the next artist painting directly overtop the previous treatment, thus creating a continuous flow of art and creativity across the 4-day event. Check out the time-lapse video above to understand how the cars evolved one after another.
For this project, we collaborated with artists representing a variety of styles, geographies, and interpretations of the topic: What is sustainable mobility of tomorrow? Participating artists, in order of performance, included Shadow Chen, Wang Meng, Sally Zou, Honghua, Hua Tunan, LEFT, and Shan Jiang x Ollie Munden.
在沃尔沃艺术展 (Volvo’s Art Session) 项目中，我们策划并引领了七位中国最具才华的艺术家以现场艺术形式呈现沃尔沃V60插电式混合动力车型。该项目将场地设置在苏黎世中央火车站的中心位置（欧洲最大的 开放式结构），无数路人经过此地尽享艺术表演过程甚至参与到艺术表演中。
每位艺术家有9个小时的现场创作时间将作品执行在整个车体上，下一位艺术家会直接用新的作品覆盖掉前一位艺术家的作品。这个项目不间断地整整持续了4天时间。观看上方的延时视频了解整个覆盖过程。
为了这个项目，我们联合了来自中国风格迥异、地区不同的艺术家，来展示同一主题：什么才是未来的可持续性？参与此表演项目的艺术家，包括：Shadow Chen, 王猛, Sally Zou, 红花, 画图男, LEFT, 江杉 x Ollie Munden。
Shadow Chen
Wang Meng
Sally Zou
Hua Tunan
Left
Hong Hua
Shan Jiang & Ollie Munden
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We created a fun, psychedelic video cookbook / fashion film for Shanghai-based fashion label HELEN LEE’S. The video showcases the brand’s 2014 fall / winter collection.
我们为上海本土设计师服装品牌HELEN LEE创作了一条有趣的迷幻风格lookbook / 时尚短片，影片展示了该品牌2014年的秋冬系列。
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PUMA commissioned Neocha to create a hanging 3D logo sculpture in its China flagship store – located in Beijing’s Sanlitun shopping district. The sculpture is made out of 167 classic white PUMA Basket II’s and renders a clean silhouette of the brand’s cat logo.
To get a better idea of how we executed the design into a sculpture / installation, check out the time-lapse “making-of” video. We’ve also shared some photos of initial renderings and the final result.
Neocha受PUMA委托为其位于北京三里屯的旗舰店设计并创作了一个3D PUMA的logo悬挂雕塑装置。整个雕塑以167只PUMA经典的Basket II产品组成品牌的美洲狮logo轮廓。
而关于我们如何将整个设计转变成实际的雕塑装置，不妨看看这条制作花絮延时短片。同时，我们也在本页分享了该项目的最初渲染设计图以及最终呈现在店铺中的实体装置效果。
Pre-production Rendering
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We created a series of short films and key visuals to help promote a selection of monthly Superstar sneaker drops. The film plays with slow motion, animation effects, and urban environments to create an aspirational, dreamy world showcasing the footwear’s unique patterns, color-ways, and design features. The key visuals were used in nationwide print media; the films were leveraged digitally and in-store.
我们为Superstar运动鞋的月季精选产品创作了系列短片和主视觉形象。短片通过慢镜头、动画效果及都市元素创作了一个梦幻世界以一种独特的方式展示鞋面印花、配色和设计特点。主视觉形象被应用于全平面媒体，短片被应用于网络及店铺内的宣传。
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