Pata Negra is “a ham lounge” in Shanghai that sells, among other tasty dishes and wines, Joselito brand ibérico jamón – the world’s finest ham!
For the restaurant, we designed and installed an interior graphic treatment paying tribute to the bits and pieces of Spanish culture that owner Miguel Jonsson is most passionate about: art, music, wine, sport, and of course, ham! The interior treatment was done in an urban style utilizing a variety of street-art techniques: stenciling, wheat-paste posters, spray can graffiti, and hand painting. Each wall-graphic tells a little story; collectively they convey the overall attitude and personality of the restaurant. We also created Pata Negra’s dining set (tableware / napkin / cup).
The photos don’t do the work justice, so if you have a chance, be sure to stop by Pata Negra (Shanghai, 913 Julu Lu, close to the Changshu Rd. intersection) and experience the space for yourself…over a glass of wine and some ham, of course.
Pata Negra是一家位于上海的“火腿酒吧”，供应各式佳肴、美酒以及来自世界顶级品牌ibérico jamón的火腿。
围绕着酒吧老板Miguel Jonsson对艺术、音乐、红酒、运动以及火腿的热爱，我们将这些设计元素呈现于该酒吧内的各个角落。设计最终通过模版涂鸦、纸贴涂鸦、喷漆涂鸦以及手绘等多种街头艺术手法完成，呈现出一派都市街头风。每一面墙上的图案都讲述着一个小故事；所有角落里的故事相连透露出餐厅的整体格调。并且我们也为Pata Negra创作了整套餐具设计(餐盘/餐巾/茶杯)。
这些照片尚无法体现出整套作品的精妙，所以如果有机会，请务必前往Pata Negra（上海巨鹿路913弄，近常熟路路口）亲自在空间内感受一下其中的氛围……当然，搭配一杯美酒和一份火腿是必不可少的。
这些照片尚无法体现出整套作品的精妙，所以如果有机会，请务必前往Pata Negra（上海巨鹿路913弄，近常熟路路口）亲自在空间内感受一下其中的氛围……当然，搭配一杯美酒和一份火腿是必不可少的。
Lola Flores, a legendary Spanish Flamenco dancer, singer, and actress known for her incredibly artful and passionate live performances.
Lola Flores，一位艺能非凡且热情满腹的西班牙传奇式弗朗明哥舞者、歌手及演员。
“No canta ni baila, pero no se la pierdan!” (English: “She can’t dance or sing, but don’t miss her!) – an infamous quote from a 1953 New York Times review of a Lola Flores show that resonated through the global Spanish / Latin community. Lola was not considered a great dancer or singer, but her legendary performances were unlike any other – bursting with passion and raw art.
“No canta ni baila, pero no se la pierdan!”（译文：“她不能唱也不能跳，但千万别错过她！”）——这是一则来自纽约时报对于Lola Flores表演回顾的著名引言，这句话深得全球西班牙/拉丁语系群体的共鸣。Lola并不能称为是一个杰出的舞者或歌手，但她传奇的演绎方式是人们未曾在其他艺术家身上体验过的 – 那是一种充满热情且爆发力的原声艺术。
Inspiration for bar patrons from the great Spanish artist Pablo Picasso.
激发酒吧投资人灵感的一句话，来自西班牙艺术家Pablo Picasso。
This is a fun play on words with a well-known Spanish saying. In English “Abajo las drogas!” means “down with drugs!”, but it can also be understood as “the drugs are down below / in the basement,” hence the following line: “Beware of the people in the basement.”
这是一句有趣的西班牙名句，中文“Abajo las drogas!”意为“放下毒品！”，但也可以理解为“毒品在下方/地下室”，所以接下去的一句就是“小心地下室的人。”
Subtle smoking area / welcome signage next to the main entrance; the graffiti tag on the woman reads “Buen Appetite.”
主入口旁边绝妙的吸烟区指示牌；涂鸦墙上的女人旁边标注着“祝您好胃口。”
The back wall of the bar area was dedicated to teasing the varietal / grape names of some of Spain’s best wines: Tempranillo, Garnacha, Mencia, Graciano, Mazuelo, Listan Negro, Bobal, Monastrell, Albariño, Moscatel, Moristel, Negramoll.
吧台区以多种西班牙知名葡萄酒名装点背景墙：Tempranillo, Garnacha, Mencia, Graciano, Mazuelo, Listan Negro, Bobal, Monastrell, Albariño, Moscatel, Moristel, Negramoll.
A black Iberian pig (the type of pig authentic “jamón ibérico” comes made from) nibbling on acorns. Acorns gives the meat it’s perfect marbled fat content.
一头伊比利亚黑猪（即：伊比利亚火腿的原料种猪）正在啃食橡果。橡果可让火腿肉质保有鲜嫩的脂肪。
A lyric from Vicente Amigo Girol (a Spanish flamenco composer and virtuoso guitarist) song meaning: “You are pure as the wind that runs through Santiago, and your hands are her gypsy heritage.”
一段出自Vicente Amigo Girol（西班牙弗朗明哥作曲家及顶级吉他手）的歌词，意为：“你纯洁如一股拂过圣地亚哥的风，你的双手是她吉普赛的传承。”
“Las Meninas” (Spanish for “The Maids of Honour”) – a 1656 painting by Diego Velázquez, the leading artist of the Spanish Golden Age. The work’s complex and enigmatic composition raises questions about reality and illusion, and creates an uncertain relationship between the viewer and the figures depicted.
“Las Meninas”（译为：宫娥）——一幅出自西班牙黄金时代的顶级艺术家Diego Velázquez作于1656年的画作。作品散发的复杂迷离气息更加升华了关于现实和幻境的辩题，也让观者和画中人之间的关系更加微妙。
Montse Cortés (aka: Montserrat Fernandez Cortés), a renowned Spanish Flamenco singer
Montse Cortés（又名：Montserrat Fernandez Cortés），知名西班牙弗朗明哥歌手
Graffiti tag: “Shanghai”
涂鸦标签：“Shanghai”
Pata Negra’s “Gran Reserva,” where the jamón ibérico and wine is stored in optimal environment / temperature conditions.
Pata Negra的“Gran Reserva”，在这里，伊比利亚火腿和红酒被储藏在最佳的室温和环境中。
Rafael Amador Fernández, a legendary Spanish flamenco guitarist (& singer) of Pata Negra (the band)
Rafael Amador Fernández，Pata Negra乐队的西班牙传奇式弗朗明哥吉他手（及歌手）。
Duende – “having duende” loosely means having soul, a heightened state of emotion, expression, and authenticity. The word is often connected with flamenco music. “Deunde” literally is a fairy or goblin-like creature in Spanish and Latin American mythology.
Duende——“拥有魔力”大意即是赋有灵魂，一种更高境界的情感、表达以及本真性。这个词通常与弗朗明哥音乐相关。在西班牙和拉丁美洲神话里，“Deunde”的字面意思是类似精灵或小妖精的生物。
Traditional Spanish wall tile patterns recreated with intricate stenciling; used throughout the restaurant space.
传统西班牙砖墙图案以精妙的stenciling重新装点，散落在餐厅的各个角落细处。
Lyrics from an Estopa song titled “Tu Calorro.” The song is about an encounter the band members (José and David Muñoz) had with a woman that made them go crazy. The lyrics roughly translate into English as: “Your perfume is a poison that contaminates the air that your hair chokes; it chokes me so that I can’t speak nor understand because its a drug that makes my head crazy.”
出自Estopa的歌曲“Tu Calorro”的歌词，这首歌讲述了乐队成员（José and David Muñoz）与一位女子的邂逅让他们陷入痴迷的经历。歌词大意为：“你的香水味如毒药般浸染着空气，你的发丝令人窒息，让我如瘾将至，不能言语，它好似一种让人疯狂的毒药。”
Ricardo Zamora (aka: El Divino), a legendary goalkeeper for the Spanish national soccer team in the 20s/30s known for his eccentric behavior and iconic fashion sense. On and off the field, he was a rebel and a showman often in trouble with the law and at times a politically controversial and polarizing figure.
Ricardo Zamora（又名：El Divino），一位在20/30年代以其古怪作风和标志型时尚品味著称的西班牙国家足球队传奇式守门员。赛场内外，他是个在法律或政治层面上都极具叛逆且抢尽风头的争议性人物。
Lyrics from a Raimundo Amador / Pata Negra song titled “Ay Que Gustito Pa’Mis Orejas” that roughly translate into English as: “How comfortable for my ears, wrapped in-between your legs. You say ay! And what can I answer, since I still haven’t heard you.” We put this on the wall between the pizza oven and the hallway to the restrooms because, well, that’s where it seemed most appropriate.
出自Raimundo Amador / Pata Negra的一首歌“Ay Que Gustito Pa’Mis Orejas”的歌词，其大意为：“我的双耳被缠绕在你的双腿间，如此徜徉。你说‘啊’，我却无力应答，因为你的声音尚未到达。”我们把这段话印在披萨烤箱和通往盥洗室的走廊间的墙上是因为……你懂的，这儿似乎是最合适的地方。
“Que Aproveche” – enjoy your meal / bon appetit tagged on the pizza oven.
“Que Aproveche” —— 享受你的餐点 / 祝您胃口好被标在披萨烤箱外。
Womens / Mens bathroom signage
男 / 女盥洗室指示牌
Entrance signage
入口指示牌
Tableware, Cup, & Napkin Set
Together with the Pata Negra’s interior graphic treatment, we designed a dining set (tableware / napkin / cup) to match the street art “look-and-feel” of the restaurant’s atmosphere. Taking inspiration from Lovegrove & Repucci’s original New York and London tableware sets, we created a Shanghai version that fuses together traditional Jingdezhen blue / white porcelain, graffiti type design of Chinese characters, local-Shanghainese dialect slang, and other fun Spanish / Shanghainese culturally relevant elements.
We wanted to feature Chinese characters on the plates because we don’t see enough of them in the local street art scene in China – they are also just so much fun to play with in a graffiti type design style. The characters we chose represent an interesting linguist quirk that we’ve always been intrigued by: the transliteration of English phrasings into local Shanghainese dialect pronunciations. These phrases are not part of standard Mandarin, and some Shanghainese don’t even know that they originated from English pronunciations. Phrases like: 哇色 (wa se – worse), 烂糊面 (lan hu mian – love me), 着台型 (zhao tai xing – dashing), 混枪势 ( hun qiang shi – win a chance), etc. Other tags on the plates reference core Spanish elements of the restaurant, like: tapas, vino, jamón, etc.
The bus is a retro style electric bus used in Shanghai in the 70s / 80s – we tagged it up with the Pata Negra logo,烂糊面, and a customized 南京路－巨鹿路 (Nanjing Rd. – Julu Rd.) travel line sign as the restaurant is located on Julu Rd.. The sidecar motorcycle used to be popular mode of transportation in Shanghai, and can still be spotted on the road her every once in a while. We tagged it up with 烂糊面 and the Pata Negra logo.
除以上Pata Negra的室内图案设计，我们也配合餐厅的街头艺术氛围为其设计了整套餐具(餐盘/餐巾/茶杯)。通过吸取Lovegrove & Repucci品牌的纽约及伦敦餐具的新颖设计灵感，我们创作了融合景德镇蓝白瓷、涂鸦汉字、上海话及其它有趣的西班牙/上海文化相关的元素。
我们希望在餐盘上呈现中文词语，因为在中国本土的街头艺术场所并没有看到太多它们的身影，用涂鸦效果设计这些字词其实很有趣。我们选用的词语都带有双重语系间奇妙的联结：一些上海方言词句是英文词句的音译。餐盘上的词句并非标准普通话，而有些土生土长的上海本地人或许都不知道它们源自于英文发音，如：哇色 (wa se – worse), 烂糊面 (lan hu mian – love me), 着台型 (zhao tai xing – dashing), 混枪势 ( hun qiang shi – win a chance)等等。其它餐盘上的标示参考了该餐厅主要的一些西班牙元素如：tapas, vino, jamón等。
餐盘上的公车是上海七八十年代的老式电车，我们将其与Pata Negra logo、烂糊面以及特别定制旅行路线“南京路－巨鹿路”融合在一起，后者基于餐厅所在地点巨鹿路。而餐盘上的双轮摩托曾在上海风靡一时，时至今日你依然能在街上瞥见它的身影，我们同样也将Pata Negra logo和烂糊面融合到了该设计中。
