Tag Archives: china

Shadow Art

L'Oreal

 

无法观看？前往优酷

We created a light sculpture / shadow art installation for L’Oreal’s Men Expert face wash ”Dare / 敢” campaign. The installation was created by repurposing 300 packages of the product into a hanging 3D sculpture that, when light cast on it, rendered a “敢” (the Chinese character for “dare”) shadow on a studio wall.

This is the first time (and to our knowledge, still the only time) this art technique has been used to produce a Chinese character. A daring task indeed, and we had a ton of fun pulling it together. We spent about two weeks pre-designing and testing the technique, and 12 hours installing the sculpture.

我们为欧莱雅男士专业护肤系列的洁面膏产品的“敢”系列活动创作了一个光影雕塑装置。装置将300个产品包装悬挂于半空营造出一个3D效果。再通过光的照射，将“敢”字呈现于墙面。

据我们所知这是第一次，也是仅有的一次以这种艺术方式来呈现一个汉字。这是一次大胆的尝试，我们用了整整两周时间去做前期设计和技术测试，再花了12个小时做现场执行，这整个制作过程都是非常有趣的。

 

 

Making-Of

 

 

Sculpture Details

You Might Also Like

Let’s Gap Together

Gap

 

无法观看？前往优酷

We created two commercials for iconic American clothing brand Gap. The 30-second stop-motion pieces bring to life the brand’s “Let’s Gap Together” campaign manifesto with handcrafted screen-printing and painting treatments on Gap products together with a few other playful props. The English version will run in Hong Kong; the Chinese version will run throughout Mainland China.

The brand manifesto in English reads: “Let’s laugh, cry, kiss, fall in love, run, dance, skate, be free, have fun, cut loose, escape, wear what we want, live the dream, and be ourselves, because it’s a big, beautiful world out there. Let’s live it together.”

我们为美国标志性服装品牌Gap创作了2条广告。在30秒的定格动画中我们用丝网印刷和绘画的方式将 “Let’s Gap Together” 的品牌宣言生动的呈现在Gap的产品及其他配件道具上，英文版被用于香港地区，中文版本被用于中国大陆地区。

品牌宣言中文版：“LET’S，笑，哭，亲吻，恋爱，奔跑，跳舞，滑板，自由自在，无拘无束，甩掉束缚，随时，找乐，想怎么穿就怎么穿，梦不停，做自己，因为这是一个大大的精彩世界。让我们尽情体验TOGETHER。”

 

无法观看？前往优酷

 

 

Making-Of

You Might Also Like

Asia Art Collection

Vans

 

无法观看？前往优酷

We created a psychedelic animation to help promote the release of Vans’ “Asia Art Union / 亚洲艺术联盟” TEE Collection, Summer 2015.

The collection features exclusive designs from seven Chinese artists: Tyakasha, Panda, Du Yan Ai Zi, Dick Ng, Jahan, Cao Zheng, and Keke.

2015年夏天，我们为Vans “Asia Art Union / 亚洲艺术联盟” T恤系列的推出制作了一条定格动画。

我们集合了7位中国艺术家参与其中的设计：Tyakasha、Panda、独眼矮子、 Dick Ng、Jahan、Cao Zheng、Keke。

You Might Also Like

Women’s “Unstoppable” Campaign

adidas Originals

 

无法观看？前往优酷

We created a spot for adidas Originals’ “Unstoppable” women’s campaign featuring the brand’s four leading ladies: Rita Ora, Fan Bingbing, Gianna Jun, and Jolin Tsai. The film combines photography stills, live-action footage, and stop-motion animation into a fun, experimental treatment.

我们为adidas Originals名为“势不可挡”的女子系列广告制作了一条视频短片，主角是该品牌的四位女星代言人：Rita Ora、范冰冰、全智贤及蔡依林。短片将静态照片与动态影像相结合以类似定格动画的方式为大家呈现出有趣且略带实验感的效果。

You Might Also Like

Denim Campaign

Levi's

 

无法观看？前往优酷

We created a Fall denim campaign for Levi’s to help promote the brand’s e-commerce shop ahead of China’s annual 11/11 shopping holiday (the equivalent of “Black Friday” in China). The campaign features songwriter / popstar Chen Chusheng together with fashion icon Chen Ran in a raw and rambunctious, garage rock-inspired story showcasing seasonal denim looks.

我们为牛仔品牌李维斯在中国的天猫商城创作了一条针对“双11购物狂欢节”（“黑色星期五”的中国版）的秋季牛仔系列广告短片。广告短片邀请歌手陈楚生和演员兼时尚达人身份的陈燃以近乎粗暴直接的车库摇滚风格展示牛仔造型。

You Might Also Like

Gallardo Customization

Lamborghini

We collaborated with Beijing-based graphic designer and painter Liu Zheng (aka: 96K) to create the a fully customized 2012 Lamborghini Gallardo. The project was for a good cause as the car was auctioned by Lamborghini at a special charity event in Beijing.

我们与北京设计师 / 画家Liu Zheng（亦称: 96K）合作为2012兰博基尼的盖拉多车型设计并制作了特别定制款。这个项目也为兰博基尼参与的北京慈善拍卖会增添了亮点。

The inspiration and concept behind the design is based on 1) extending the muscle lines of the car frame, 2) conveying strength and speed, and 3) revealing a mysterious “energy of change” and a sense of wild nature and conquest.

设计灵感及背后的故事基于 1）延长车体线条骨架，2）传达速度与力量，3）透露出“能源变化”和自然原生的神秘以及一种征服感。

 

Making-Of

 

无法观看？前往优酷

You Might Also Like

Seasonal Collection

Comme Moi

 

无法观看？前往优酷

For Chinese supermodel Luyan’s fashion label Comme Moi, we created a video lookbook / fashion film showcasing the brand’s Spring / Summer 2015 collection. The video was shot on location in Los Angeles.

我们为中国超模吕燕所创立的设计师品牌Comme Moi“似我”拍摄了一条lookbook /  时尚短片来展示该品牌2015春夏系列产品。该片拍摄于美国洛杉矶。

You Might Also Like

Most Creative People in Business

Fast Company

Fast Company has recognized Neocha as #32 in its “100 Most Creative People In Business” listing. We don’t do what we do for awards, but we’re honored nonetheless. Any success we’ve had is possible only because of amazing clients, great collaborators / partners, and, most importantly, our extraordinarily talented team whose passion, focus, and hard work makes us who we are. We are looking forward to many more years of great creative work. See you there!

Neocha被Fast Company（快杂志）列为“100位商业年度最具创意人物”榜单之32位。我们的所为从不为奖项，但还是很荣幸。我们任何一点点的成功都是因为我们有很棒的客户、合作人 / 合作伙伴，同时，最重要的是， 这一切都归功于我们是一个充满激情、专注且勤奋工作的团队。我们期待在未来创作出更多牛X的创意内容。回见！

You Might Also Like

Art Sessions

Volvo

 

无法观看？前往优酷

For Volvo’s Art Session project, we curated and art directed seven of China’s most prolific creative talents to re-imagine the new Volvo V60 Plug-in Hybrid. The setting for the project was a massive stage in the middle of Zurich’s Hauptbahnhof train station (Europe’s largest open air structure), with countless thousands of curious passer-by’s enjoying the performances and sometimes getting involved in the creative process.

Each artist was given nine hours to complete a treatment of the car, with the next artist painting directly overtop the previous treatment, thus creating a continuous flow of art and creativity across the 4-day event. Check out the time-lapse video above to understand how the cars evolved one after another.

For this project, we collaborated with artists representing a variety of styles, geographies, and interpretations of the topic: What is sustainable mobility of tomorrow? Participating artists, in order of performance, included Shadow Chen, Wang Meng, Sally Zou, Honghua, Hua Tunan, LEFT, and Shan Jiang x Ollie Munden.

在沃尔沃艺术展 (Volvo’s Art Session) 项目中，我们策划并引领了七位中国最具才华的艺术家以现场艺术形式呈现沃尔沃V60插电式混合动力车型。该项目将场地设置在苏黎世中央火车站的中心位置（欧洲最大的 开放式结构），无数路人经过此地尽享艺术表演过程甚至参与到艺术表演中。

每位艺术家有9个小时的现场创作时间将作品执行在整个车体上，下一位艺术家会直接用新的作品覆盖掉前一位艺术家的作品。这个项目不间断地整整持续了4天时间。观看上方的延时视频了解整个覆盖过程。

为了这个项目，我们联合了来自中国风格迥异、地区不同的艺术家，来展示同一主题：什么才是未来的可持续性？参与此表演项目的艺术家，包括：Shadow Chen, 王猛, Sally Zou, 红花, 画图男, LEFT, 江杉 x Ollie Munden。

 

 

Shadow Chen

 

 

Wang Meng

 

 

Sally Zou

 

 

Hua Tunan

 

 

Left

 

 

Hong Hua

 

 

Shan Jiang & Ollie Munden

You Might Also Like

Seasonal Collection

Helen Lee

 

无法观看？前往优酷

We created a fun, psychedelic video cookbook / fashion film for Shanghai-based fashion label HELEN LEE’S. The video showcases the brand’s 2014 fall / winter collection.

我们为上海本土设计师服装品牌HELEN LEE创作了一条有趣的迷幻风格lookbook / 时尚短片，影片展示了该品牌2014年的秋冬系列。

You Might Also Like