Emojis have become a universal language, one spoken fluently by young adults and teenagers worldwide. Building on this youthful lexicon, we collaborated with luxury baggage brand MCM to design a WeChat sticker pack that can be used across a variety of situations.
Through these animated stickers, MCM was able to showcase the brand’s playful spirit and engage with consumers in a meaningful way.
The iconic animal motifs of MCM served as the key inspiration for these stickers, and six different characters with their own unique personalities are featured in the pack: a teddy bear with oodles of love to give, a panda who can’t wait for Christmas, a piglet who’s ready to ring in the Chinese New Year, a disco robot that’s ready to party, a dog who isn’t afraid to flaunt his street swagger, and a rabbit who’s at a loss for words.
The sticker pack was available for free on the official MCM WeChat account where users were encouraged to download them, share them, and express themselves!