Tag Archives: video

Gou Pengyou

Airbnb x Eddie Peng

We collaborated with Airbnb to help create a “Night At” campaign featuring A-list actor-turned-Airbnb-host Eddie Peng titled Gou Pengyou / 够彭友. The tagline is a fun play on words with Eddie’s surname (彭) and the word for friend (朋友) in Chinese, meaning roughly, “Eddie’s got you covered, like a good friend.”

The campaign brought together four lucky winners for am epic get-away weekend stay at Eddie’s very own Airbnb listing in Shanghai. Like all Airbnb hosts, Eddie curated a magical experience for his guests, sharing his personal, off-the-beaten-track tips and recommendations about how best to enjoy his neighborhood and the city. Eddie even surprised his guests a few times throughout the weekend to show them around town.

The weekend was filled with great fun, big laughs, and even some tears as Eddie and his new friends got to know each other. Check out the campaign film to see how it all went down.

“Gou Pengyou” was a collaboration between Airbnb’s internal art & design team, Neocha (creative storytelling / content creation). Pure (event planning / execution), and Beamy.


我们与Airbnb合作,共同制造了一场以演员彭于晏作为Airbnb房东的“奇屋一夜”活动,代号“够彭友”。此次活动代号将彭于晏的姓与朋友两个字谐趣结合,示意“够朋友的彭于晏帮你搞定一切。”

此次活动将四位幸运房客聚集在彭于晏位于上海的秘密基地,并一起度过了一个难忘的周末。像所有Airbnb的房东一样,彭于晏为房客们精心准备了一趟精彩的旅程,他和大家一起分享旅行见闻,他的私人路线,让房客真正体验了一把他眼中的城市样子。彭于晏也有在这2天的行程中惊喜出现并亲自带领大家一起四处游览。

这是一个充满欢声笑语和感动泪水的周末,彭于晏也因此与房客们拉进了距离。观看此次活动的记录短片以了解更多。

“够彭友”是由Airbnb内部美术和设计团队,Neocha(故事创意 / 内容制作),Pure(活动策划 / 执行)以及Beamy联合完成。


Campaign Teaser

 

无法观看?前往优酷


Campaign Film

 

无法观看?前往优酷


Campaign Key Visuals


Stereography 


 

Event Photography


 

Campaign Collateral 

Unite All Originals

adidas Originals

 

无法观看?前往优酷

 

adidas Originals’ global ‘Unite All Originals’ campaign was about showing how originality is the result of ‘collisions’ between cultures, communities, and passions. The campaign featured collaborations between visual artists, designers, and musicians from all over the world to create something unique and exceptional.

For the China campaign, we curated and art directed the participating visual artists. We also created the campaign’s promotional content and storytelling assets. The campaign featured 8 artists groups from across the country culminating in a summer full of live-art performances and raucous parties in Guangzhou, Hangzhou, Xian, and Shenyang.


adidas Originals的全球“集结原创”活动向我们呈现独创性如何成为文化、大众和激情碰撞的产物。活动集结了来自世界各地的视觉艺术家、设计师和音乐人创作出独特而创意十足的作品。

我们为该活动中国站召集了参与活动的视觉艺术家,同时我们也创作了活动宣传内容和整体文案。整个活动集结了来自中国各地的八个艺术家/组合分别在广州、杭州、西安和沈阳这四个城市为大家呈现了一场夏日非凡的现场艺术表演和绝妙派对!


Hangzhou

 

无法观看?前往优酷

 

For the campaign’s first stop in Hangzhou, Shanghai-based musician Cha Cha “collided” with Beijing-based animator Bu Hua to deliver a mesmerizing audio / visual experience.

Above is the artist profile and collision teaser. Below is the art performance and “collision” event documentary.


在活动第一站的杭州,上海音乐人Cha Cha与北京动画人卜桦的艺术碰撞为大家呈现了一场迷人的听觉/视觉盛宴。

以上是艺术家介绍及合作预告片,以下是艺术家精彩现场的活动纪实短片。

 

无法观看?前往优酷

 


Guangzhou

 

无法观看?前往优酷

 

For the campaign’s second stop in Guangzhou, Foshan-based street artist / painter Hua Tunan “collided” with Shanghai-based animator / projection artist VJ Wang Meng to deliver an unforgettable visual experience combining 3D mapping, water-based projection painting, graffiti, and banging beats.

Above is the artist profile and collision teaser. Below is the art performance and “collision” event documentary.

 


在活动第二站的广州,佛山街头/涂鸦艺术家画图男与上海动画人/视觉艺术家王萌的碰撞为大家呈现了一场集3D映射、以水为基底的投影绘画、涂鸦结合强劲背景乐的难忘体验。

以上是艺术家介绍及合作预告片,以下是艺术家精彩现场的活动纪实短片。

 

无法观看?前往优酷

 

We also created this full-length profile of Hua Tunan in which he tells us about his creation process and inspiration while painting a huge mural for the campaign. The mural is centerpieced with the copy: 集结原创, Chinese for “UNITE ALL ORIGINALS.”


同时我们也为艺术家画图男制作了一条完整的介绍短片,其中讲述了他为活动创作大型壁画涂鸦时的创作过程和灵感来源。作品中心呈现了活动主题“集结原创”的字样。

 

无法观看?前往优酷

 


Shenyang

 

无法观看?前往优酷

 

For the campaign’s third stop in Shenyang, Beijing-based rapper / hip-hop artist Jazzilipper “collided” with Hangzhou-based new media collective UFO Media Lab to deliver an experimental visual experience combining 3D projection mapping and live rapping.

Above is the artist profile and collision teaser. Below is the art performance and “collision” event documentary.


在活动第三站的沈阳,北京说唱hip-hop歌手Jazzilipper和杭州新媒体艺术团队UFO Media Lab的碰撞创作出结合3D映射和现场说唱的实验感视觉体验。

以上是艺术家介绍及合作预告片,以下是艺术家精彩现场的活动纪实短片。

 

无法观看?前往优酷

 


Xi’an

 

无法观看?前往优酷

 

For the campaign’s fourth (and final) stop – an intimate event in Xi’an – Wuhan-based indie rock band AV Okubo ‘collided’ with Shanghai-based digital artist Aaajiao to deliver an unforgettable visual experience combining projection art, live VJ’ing, screaming vocals, and banging drums.

Above is the artist profile and collision teaser. Below is the art performance and “collision” event documentary.


在活动第四站的西安,也是本次活动终点站,武汉独立摇滚乐队AV大久保与上海新媒体艺术家为我们展现了一场结合投影艺术、现场VJ、宣泄主音和强烈鼓点的音速灵感视觉盛宴。

以上是艺术家介绍及合作预告片,以下是艺术家精彩现场的活动纪实短片。

 

无法观看?前往优酷

 

Music Lovers

Tonlion

 

无法观看?前往优酷

We created a spot to promote a fall / winter parka for fashion brand Tonlion. The parka is especially for music lovers with earphones ergonomically designed into the hood, allowing for optimized wire management and a premium listening experience. The spot combines live-action shooting, stop-motion animation, and a variety of illustration, graphic, and hand-made textural effects. The content was used digitally and in select OOH executions.


我们为服装品牌唐狮的极地羽绒系列创作了一条视频短片。该羽绒系列以耳机线替代帽绳的设计为音乐爱好者们提供了一种更为极致的聆听体验。短片将真人动态影像、定格动画,以及大量插画、绘画和手绘效果融为一体。该作品被广泛运用于网络及指定户外媒体。

1969 Denim​ ​- Premium Jean Fit​s​

Gap

 

无法观看?前往优酷

We created a series of videos for Gap 1969 Denim to help consumers understand the benefits of and differences between 10 mens and womens premium jean fits offered by the brand. The videos were used​ ​online and in-store​ ​in the greater China region,​ ​with type treatments​ ​created in three languages: English, Traditional Chinese,​ ​and​ ​Simplified Chinese.


我们为Gap 1969创作了一系列广告短片以便让消费者全面了解该系列的十款优质男女款牛仔裤的特性。这些短片分别有英文、繁体中文和简体中文字幕版,被广泛运用于大中华地区的网络和品牌实体店铺。


 

无法观看?前往优酷

Mens – Slim


 

无法观看?前往优酷

Womens – Sexy Boyfriend


 

无法观看?前往优酷

Mens – Straight


 

无法观看?前往优酷

Womens – Real Straight


 

无法观看?前往优酷

Mens – Boot


 

无法观看?前往优酷

Womens – Perfect Boot


 

无法观看?前往优酷

Mens – Authentic Skinny


 

无法观看?前往优酷

Womens – Always Skinny


 

无法观看?前往优酷

Mens – Standard


 

无法观看?前往优酷

Womens – Legging

Year of the Monkey Campaign

Beats By Dre

We created a Chinese New Year campaign for Beats By Dre to celebrate the Year of the Monkey. The campaign theme of 感官新启 encourages us all to “Open Up” our senses and curiosity to new thoughts, to new ideas, and to new influences in order to “See It All,” “Hear It All,” and “Say It All” in the new year.

The keystone of the campaign was a product design collaboration with internationally renowned artist James Jean to create a custom headphone. The campaign also featured storytelling support from Chinese celebrities and tastemakers Jing Boran (actor, representing “See It All”), Ouyang Nana (cellist, representing “Hear It All”), and Rosie Yang (singer, representing “Say It All”).

The campaign ran in greater China and other Asia ​markets, with product available online and in-store throughout Asia.


为迎接中国传统猴年的到来,我们为Beats by Dre 品牌创作系列广告。广告主题“感官新启”激励我们在新的一年敞开心扉,打开好奇地迎接新的挑战与机遇,看心中所想,听心中所愿,说心中所念。

这支广告片的主角是与国际知名先锋艺术家James Jean合作设计的限量版耳机。该系列广告同时还邀请到井柏然 (演员, 代表”See it All”), 欧阳娜娜 (大提琴演奏家, 代表”Hear it All”), 杨凯琳 (歌手, 代表”Say it All”)来讲述与这款限量版耳机之间的故事。

该系列广告正广泛应用于大中华和亚太地区。产品已在官网发售也可在亚太地区的Apple店铺内购买。

 

The product design collaboration showcases James Jean’s signature style in a special edition “Year of the Monkey” Solo2 wireless headphone. The concept behind the design is an unexpected play on the traditional story of The Three Wise Monkeys who “see no evil, hear no evil, and speak no evil.” Jean turns the classic proverb on its head – exploring the way we see, hear, and communicate in a modern context. His three monkeys are no longer unknowing; they can see it all, hear it all, and say it all in an instant. They are awakened, empowered, and curious. Hidden in a camouflage of flowing, white-hot flames, the monkeys’ senses are open to the energy and inspiration of a new age.


这次推出的 Beats x James Jean 猴年特别版 Solo2 Wireless 耳机设计,展现了艺术家 James Jean独特的个人风格。这次 James 的创意来源于谚语故事中“三不猴”, 分别代表 -“非礼勿视, 非礼勿言, 非礼勿闻”, 而他在设计中将“三不猴”彻底颠覆, 用自己的方式进行重新诠释。在他的设计里, 三只猴子不再是无知无视无闻。三只猴子的好奇心被唤醒, 各种感官被打开, 从而获得源源不绝的灵感。2016年五行属火, James 也以火隐喻灵感, 而感官新启的三只猴子也分别隐身其中, 闪耀着创意之火, 创世之趋。


Product Packaging Design

For the campaign we also created 15 and 30 second animated spots, campaign key visuals featuring product and brand ambassadors, a series of short films featuring brand ambassadors, a 15 second spot that aired in New York City’s Times Square jumbotron screen, and a special packaging set for premium product seeding.


我们为该系列广告也创作了15秒及30秒版本的动画,广告主视觉,产品代言人广告大片, 系列产品代言人广告短片,及一支播放于纽约时代广场的15秒广告大片,还包括一套限量版产品包装设计。


Campaign Spot (30 Seconds)

 

无法观看?前往优酷


Campaign Spot (15 Seconds)

 

无法观看?前往优酷


New York City / Times Square 

 

无法观看?前往优酷


Print Campaign Key Visuals


Jing Boran / See It All

 

无法观看?前往优酷


Ouyang Nana / Hear It All

 

无法观看?前往优酷


Rosie Yang / Say It All

 

无法观看?前往优酷


感官新启 / Open Up, featuring Jing Boran, Ouyang Nana, & Rosie Yang

 

无法观看?前往优酷


Apple In-Store Event / James Jean

“Turn It On” w/ Liu Wen

Puma

 

无法观看?前往优酷

We created :45 and :15 second commercials for Puma featuring international supermodel and actress Liu Wen. The film was part of the launch of Liu Wen’s brand ambassadorship for Puma in Asia. While treading in her Ignite Disc footwear, the spot tells the story of Liu Wen’s everyday “Turn It On” moments and gives us an inside look at the rigorous training and running routines required to maintain her world-class runway glamour. Forever Faster!


我们为Puma品牌创作了45秒版和15秒版的短片以呈现国际超模女星刘雯的真实风范,该片也完美揭开了刘雯成为其品牌最新亚洲代言人的序幕。作品讲述了刘雯在其日常生活中脚踩Ignite Disc跑鞋的“Turn It On”时刻,并揭示了世界级超模为保持其在梯台上的完美状态是如何在背后严格坚持训练及常规运动的。Forever Faster!

 

无法观看?前往优酷


Behind the Scenes

 

无法观看?前往优酷

ZX Flux Campaign Spots

adidas Originals

 

无法观看?前往优酷

We created :30 and :15 second campaign spots for adidas Originals’ ZX Flux collection. The spots tell a visual story of infinite possibilities and limitless future, positioning ZX Flux footwear as the essence of modernity and the modern look.

The spots feature celebrity brand ambassadors Deng Chao, Eason Chan, Wu Yifan, and Fan Bingbing and were leveraged digitally, in-store, and throughout the Beijing / Shanghai / Guangzhou metro. The Metro placement was as a stop-motion execution that interacts with viewers as a result of the train’s forward motion. The video below shows the final result.


我们为adidas Originals的ZX Flux系列创作了30秒版和15秒版的短片。短片一展具有摩登精髓和潮流外观的ZX Flux鞋款的无限可能及无尽未来。

在该短片中,以品牌代言人邓超、陈奕迅、吴亦凡和范冰冰的形象还原品牌的时尚精神。该片被广泛运用于其全国零售店铺、网络和北上广的地铁移动广告位,其中地铁移动广告位以定格连续画面的形式通过列车高速运动带给车内乘客连贯画面的观感体验,以下短片则是最终效果。

 

无法观看?前往优酷


adidas Originals ZX Flux 2016 – Metro Stop-Motion Execution

 

无法观看?前往优酷

Iconic T7 & Suede Collection

Puma

 

无法观看?前往优酷

We created a spot with Chinese pop-star Lu Han for Puma’s iconic T7 and suede Collection. The spot features retro Puma T7 tracksuit and suede sneakers in classic color ways: red, blue, black, and grey. Lu Han introduces the product and footwear while dancing through monotone color environments in an 80’s inspired breakdancing montage. The work was shot in Beijing and used in-stores, online, and in OOH executions.


我们与中国流行明星鹿晗合作为Puma经典的T7和suede系列创作了一条短片作品。该片展现了经典的红、蓝、黑、灰四色复古Puma T7运动服和suede球鞋。鹿晗在纯色背景前以80年代流行的霹雳舞蒙太奇展现品牌产品和鞋款。该片在北京拍摄并被广泛运用于品牌门店、网络以及户外执行。

“No Attitude, No Music” Collection

Tonlion

 

无法观看?前往优酷

We created a spot to promote a limited edition t-shirt collection for fashion brand Tonlion. The collection was a collaboration between Tonlion and music portal Kuwo. Tees in the collection come with a set of earphones ergonomically designed into the tee allowing for optimized wire management and listening experience. QR codes in the tees scan through to exclusive content curated by the Kuwo team.

The spot combines live-action shooting, stop-motion animation, and a variety of illustration, painting, and hand-made textural effects. The content was used digitally and in select OOH executions.


我们为服装品牌唐狮的限量版T恤系列创作了一条短片。该系列由与音乐门户网站酷我合作,该系列中的所有T恤均配有一副可让你更好享受音乐体验的耳塞式耳机,仅需用手机扫描领口处的二维码便能带你进入酷我音乐界面享受专属音乐盛宴。

这条短片结合了动态影像、定格动画,以及大量插画、手绘和手工拼贴效果,该作品被广泛运用于网络以及精选户外媒体。

Lu Han’s “Forever Faster”

Puma

 

无法观看?前往优酷

We created a spot with Chinese pop-star Lu Han for Puma’s training collection. The spot is part of the global “What Are You Training For?” campaign. The video captures Lu Han’s “Forever Faster” story as he hustles through his training routine, getting fit for the intense stage demands of an A-list entertainer and performer. The work was shot in Beijing and used in-stores, on-line, and in OOH executions.


我们与中国流行界艺人鹿晗合作为Puma的训练系列创作了一条短片作品。该片作为其品牌全球活动“What Are You Training For?”的一部分,短片中通过鹿晗紧密的日常训练镜头讲述了其自身作为一流的艺人和演员对自我要求“Forever Faster”的故事。该片在北京拍摄并被广泛运用于品牌门店、网络以及户外。