Tag Archives: neocha

Year of the Rooster

Airbnb

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To celebrate Chinese New Year, we created a fun animation for Airbnb telling the story of Ralphy, a wanderlust-filled traveling Rooster making his way around the world.

In the Year of the Rooster, Ralphy reminds us to meet someone new at the foot of Mt. Fuji; or connect with old friends in Koh Tao; or perhaps even celebrate with a family reunion in Paris. Wherever your travels take you this lunar new year, we hope the experiences along the way warm your heart with love and sharing. Happy Chinese New Year.

The piece was created by hand in a live, multi-layered environment with frame-by-frame stop-motion animation of laser cut elements. Check out the making-of video and photos to learn more about the process and technique.

为迎接中国新年的到来，我们为Airbnb创作了一条趣味十足的动画来讲述一只名为Ralphy的公鸡周游世界的旅行故事。

在鸡年里，Ralphy带着我们在富士山脚结识新朋友，在龟岛与老友重逢，在巴黎与家人欢聚一堂。新的一年，无论你的脚步去到哪儿，我们都希望爱与分享温暖着你的每一段旅程。春节快乐。

该逐帧定格动画通过纯手工在多层次背景中操作，画面中的所有元素由镭射切割而成。想了解更多相关制作的技术和过程，可查看幕后制作短片及照片。

Making-Of

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Brand Launch

Staxx

We helped launch Staxx by translating its company mission into a distinct brand identity. That visual interpretation guided the development of a crisply-designed website as well as product imagery, copy, and videos featured in broader marketing communications efforts.

Our creative focused on sharply communicating the Staxx brand mission ‘to create smarter, simpler design in a world of ever-increasing complexity.’

我们为全新发布的Staxx品牌设计了其整体视觉形象。以统一的品牌视觉，创作完成了包括其网站，产品形象大片，宣传文案及品牌短片在内的一系列市场推广内容。

我们的创意致力于帮助Staxx传递其品牌的宗旨”在日益纷繁复杂的世界，我们追求更简单更智能的设计。”

Introduction to Staxx

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Product Showcase

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Kids Collection

BeatsX 遇见 X 种自由

Beats By Dre

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We created a campaign for Beats By Dre’s BeatsX wireless earphones that explored the concept of “Freedom of Wireless” through the stories of four very different creative talents. Chacha, a music producer and songstress. Hurricane, a street artist, tattooist, entrepreneur, American football enthusiast, and fitness guru. Lee Wen Hsin, a skateboarder, contemporary dancer, and performance artist. Guan Chun and Xiang, a creative couple with established careers in painting and photography.

The campaign shows how BeatsX plays an integral role in the creatives’ unique lifestyles, while giving audiences tangible ideas of what “Freedom of Wireless” could mean in their own lives.

我们为配合Beats By Dre全新无线耳机产品的上市为其创作了一系列的“发现X种自由”推广内容，并通过四位风格迥异的创意人故事去表达他们各自追求自由的方式。Chacha – 音乐制作人和女歌手。哈里 – 街头艺术家/纹身师/创业人及美式橄榄球爱好者，同时也是一位运动狂人。李文心 – 滑板爱好者/现代舞者/表演艺术家。官纯和孙瑞祥 – 擅长画画和摄影的创意夫妻档。

该系列内容展示了在这些艺术家们的日常生活中BeatX扮演着不可或缺的角色，让消费者从更多角度去了解和发现自己生活中所谓自由的定义。

CHACHA X 乐

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Chacha is one of the most exciting and celebrated independent artists in China today. Her music is an eclectic mix of genres that’s accompanied by haunting vocals and quirky lyrics, which work in tandem to sweep listeners into a unique, ethereal soundscape. Check out the film above to learn more about how she pulls together a new song and what inspires her along the creative process from original concept to live performance.

Chacha是目前国内最炙手可热的独立音乐人。她的音乐中贯穿着慵懒的哼唱与另类的歌词呈现多变的风格，会让听者浅浅的沉浸于其中。点击短片观看她的新歌创作过程，了解她是如何在创作初期和现场表演的过程中不断的得到创作灵感。

HURRICANE X 闯

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Hurricane is one of the busiest, hardest working creative in China. He’s a jack-of-all-trades who can’t sit still. He somehow finds a way to manage his CrossFit studio, tend to his tattoo clients, scratch his street-art itch, keep up his personal fitness regiment, and hit the gridiron for a pick-up game of football. Check out the film above to learn more about his fast-paced lifestyle and how he fits it all into his daily routine.

哈里大概是国内最忙最勤奋的创意人之一。他是一个完全停不下来的人。在管理健身工作室，为客人纹身，涂鸦，健身训练，和去橄榄球场打个临时赛之间找到了完美的平衡法。点击短片了解他在如此快节奏的一天中是如何井然有序的完成所有事情。

LEE WEN HSIN X 舞

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Lee Wen Hsin is a woman of many creative talents. Whether gliding through the city on her skateboard or gliding through the air at any one of her dance performances, she possesses a grace and elegance all its own in the performance art world. Her modern dance style is the ultimate expression of freedom and release. Check out the film above as Lee takes us to great heights for a modern dance performance on a Shanghai rooftop.

李文心，一个集众多才能于一身的女生。无论是在城市中玩滑板，还是徜徉在自己的舞蹈中，她的表演总是带着一份优雅和脱俗气质。她所呈现的现代舞是她对自由和释放的最好表达。点击短片让李文心带着我们一起来到上海某处的楼顶来一场现代舞演出。

CHUN & XIANG X 创

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Guan Chun is one of China’s most established and well-known illustrators and painters. Her husband, Xiang, is an equally renowned photographer. Together, they are a powerhouse creative duo who seems like a match made in heaven. Check out the film above to learn how the two compliment one another and harness each other’s creative energy in their shared workspace.

官纯，国内知名插画师和画家。她的老公孙瑞祥，也是一名知名摄影师。他俩一起完全就是一对天造地设的完美创意组合。点击短片看他们是如何在同一个工作室里彼此激发各自的创意灵感。

Seasonal Campaign

ESPRIT

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For China’s annual shopping holiday (November 11), we created a seasonal campaign for ESPRIT featuring supermodel and “IT Girl” You Tianyi. Like ESPRIT, You Tianyi is all about positive vibes, having a good time, and of dancing like nobody is looking. In the same spirit, we developed lighthearted, carefree storytelling that was captured in a playful lookbook video coupled with a series of fun still images showcasing key seasonal looks. The campaign ran via social media and on the brand’s T-Mall online store, helping to drive record sales during the sales period.

我们为ESPRIT品牌在中国双十一购物狂欢节期间的线上活动创作了一条产品系列广告，此次广告邀请了超模 / “IT Girl”游天翼合作。游天翼用轻快肆意的舞步带给人积极欢乐的氛围，这正与ESPRIT的品牌精神如出一辙。基于同样的精髓，我们以轻松愉悦的方式呈现一份趣味十足的产品目录宣传片以及一系列展示季度主打产品的平面硬广。该广告被广泛运用于社交媒体及品牌天猫官店，为其在购物节期间引领销量。

Unite All Originals

adidas Originals

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adidas Originals’ global ‘Unite All Originals’ campaign was about showing how originality is the result of ‘collisions’ between cultures, communities, and passions. The campaign featured collaborations between visual artists, designers, and musicians from all over the world to create something unique and exceptional.

For the China campaign, we curated and art directed the participating visual artists. We also created the campaign’s promotional content and storytelling assets. The campaign featured 8 artists groups from across the country culminating in a summer full of live-art performances and raucous parties in Guangzhou, Hangzhou, Xian, and Shenyang.

adidas Originals的全球“集结原创”活动向我们呈现独创性如何成为文化、大众和激情碰撞的产物。活动集结了来自世界各地的视觉艺术家、设计师和音乐人创作出独特而创意十足的作品。

我们为该活动中国站召集了参与活动的视觉艺术家，同时我们也创作了活动宣传内容和整体文案。整个活动集结了来自中国各地的八个艺术家/组合分别在广州、杭州、西安和沈阳这四个城市为大家呈现了一场夏日非凡的现场艺术表演和绝妙派对！

Hangzhou

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For the campaign’s first stop in Hangzhou, Shanghai-based musician Cha Cha “collided” with Beijing-based animator Bu Hua to deliver a mesmerizing audio / visual experience.

Above is the artist profile and collision teaser. Below is the art performance and “collision” event documentary.

在活动第一站的杭州，上海音乐人Cha Cha与北京动画人卜桦的艺术碰撞为大家呈现了一场迷人的听觉/视觉盛宴。

以上是艺术家介绍及合作预告片，以下是艺术家精彩现场的活动纪实短片。

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Guangzhou

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For the campaign’s second stop in Guangzhou, Foshan-based street artist / painter Hua Tunan “collided” with Shanghai-based animator / projection artist VJ Wang Meng to deliver an unforgettable visual experience combining 3D mapping, water-based projection painting, graffiti, and banging beats.

Above is the artist profile and collision teaser. Below is the art performance and “collision” event documentary.

在活动第二站的广州，佛山街头/涂鸦艺术家画图男与上海动画人/视觉艺术家王萌的碰撞为大家呈现了一场集3D映射、以水为基底的投影绘画、涂鸦结合强劲背景乐的难忘体验。

以上是艺术家介绍及合作预告片，以下是艺术家精彩现场的活动纪实短片。

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We also created this full-length profile of Hua Tunan in which he tells us about his creation process and inspiration while painting a huge mural for the campaign. The mural is centerpieced with the copy: 集结原创, Chinese for “UNITE ALL ORIGINALS.”

同时我们也为艺术家画图男制作了一条完整的介绍短片，其中讲述了他为活动创作大型壁画涂鸦时的创作过程和灵感来源。作品中心呈现了活动主题“集结原创”的字样。

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Shenyang

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For the campaign’s third stop in Shenyang, Beijing-based rapper / hip-hop artist Jazzilipper “collided” with Hangzhou-based new media collective UFO Media Lab to deliver an experimental visual experience combining 3D projection mapping and live rapping.

Above is the artist profile and collision teaser. Below is the art performance and “collision” event documentary.

在活动第三站的沈阳，北京说唱hip-hop歌手Jazzilipper和杭州新媒体艺术团队UFO Media Lab的碰撞创作出结合3D映射和现场说唱的实验感视觉体验。

以上是艺术家介绍及合作预告片，以下是艺术家精彩现场的活动纪实短片。

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Xi’an

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For the campaign’s fourth (and final) stop – an intimate event in Xi’an – Wuhan-based indie rock band AV Okubo ‘collided’ with Shanghai-based digital artist Aaajiao to deliver an unforgettable visual experience combining projection art, live VJ’ing, screaming vocals, and banging drums.

Above is the artist profile and collision teaser. Below is the art performance and “collision” event documentary.

在活动第四站的西安，也是本次活动终点站，武汉独立摇滚乐队AV大久保与上海新媒体艺术家为我们展现了一场结合投影艺术、现场VJ、宣泄主音和强烈鼓点的音速灵感视觉盛宴。

以上是艺术家介绍及合作预告片，以下是艺术家精彩现场的活动纪实短片。

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“Summer Attack” w/ Lu Han

Puma

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We created a video lookbook with Chinese popstar Lu Han to support key “Summer Attack” footwear and apparel for Puma’s Spring / Summer campaign.

我们为Puma品牌的“夏日晗风”服装及鞋款系列创作了一条与国内知名艺人鹿晗合作完成的春夏季产品的展示短片。

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Spring Apparel Story

Vans

We created a print campaign for Vans’ S/S 16 collection, The imagery was captured in an apparel story lookbook featuring a variety of brand collaborators and ambassadors in China, including illustrator Ton Mak, guitarist Red (of the heavy metal band “Must Be Red”), tattoo artist David Pollen, rapper and parkour runner Wan Zi, and skater / actor Liu Xiangjun. The campaign was shot by agency founder and creative director Adam Schokora.

我们为Vans2016年春夏系列创作了平面硬广，图片被收录在其产品目录中，通过这些图片真实展现了各类与品牌合作的中国艺术家形象，他们包括：插画家Ton Mak、吉他手Red（女子金属核乐队”Must Be Red”成员）、纹身艺术家David Pollen、说唱艺人及跑酷达人丸子以及滑手/演员刘相君。该系列平面硬广由本机构创始人兼创意总监Adam Schokora亲自掌镜。

Music Lovers

Tonlion

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We created a spot to promote a fall / winter parka for fashion brand Tonlion. The parka is especially for music lovers with earphones ergonomically designed into the hood, allowing for optimized wire management and a premium listening experience. The spot combines live-action shooting, stop-motion animation, and a variety of illustration, graphic, and hand-made textural effects. The content was used digitally and in select OOH executions.

我们为服装品牌唐狮的极地羽绒系列创作了一条视频短片。该羽绒系列以耳机线替代帽绳的设计为音乐爱好者们提供了一种更为极致的聆听体验。短片将真人动态影像、定格动画，以及大量插画、绘画和手绘效果融为一体。该作品被广泛运用于网络及指定户外媒体。

#SongStyle / Your Every Occasion

ESPRIT

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Staying true to yourself and your sense of style can be tough in our busy lives. There’s work, there’s home, there’s nightlife, there’s ‘weekend casual,’ there’s on the street, in the park, and everything in-between. These different places and occasions present us with too much to think about when it comes to our daily looks.

We collaborated with ESPRIT and Korean A-List Actor Song Hye Kyo to create a FW campaign to inspire everyone’s daily style. In a journey through her ‘every occasion,’ Song shares with us #SongStyle and how she puts together looks for the many occasions life presents us.

The print campaign (shot by Zo Sun Hi) is coupled with a series of fun, animated GIFs and stereographs showcasing seasonal products, as well as a campaign mini-site.

在忙碌的日常生活中要时刻保持真我展现个人品味实属不易。介于工作、居家、夜生活、周末休闲、逛街、游公园，以及这之中的一切，如何在这些场合搭配合适的着装总是消耗了过多我们的脑细胞。

我们与ESPRIT品牌以及韩国知名演员宋慧乔合作打造了一系列给予大家日常着装启发的秋冬季广告。通过她的“每一刻”着装搭配，宋慧乔与我们分享了#乔装十一刻以及她是如何在不同场合塑造不同造型的。

该平面系列广告涵括了平面主视觉拍摄（由韩国摄影师Zo Sun Hi掌镜）、一系列有趣的动图、立体照片来展示该季产品，除此之外也在官网上有一个相关的活动页面。

Fall / Winter 2016 Knitwear Collection

Take It To The Streets

adidas Originals

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We developed an out-of-home (OOH) campaign to support adidas Originals’ ZX Family “Take It To The Streets” campaign. The campaign leveraged guerrilla-style executions of wheatpaste street art posters throughout Beijing and Shanghai.

The posters were 1-to-1 full body-sized photography portraits of street-fashion models styled in adidas Originals’ looks wearing different ZX footwear. The posters were given a raw, selective desaturated treatment in which the models were made a muted black-and-white, while the ZX footwear were made bright and bold. The model poses in the posters were pre-designed to fit a variety of unexpected and interactive urban environments. The concept integrates different ZX footwear with street fashion and culture in an authentic, creative way.

We created a short documentary to capture the whole effort, from model photography and styling in our studio, to the graphic design and poster production, through to our street art teams in Beijing and Shanghai executing the artwork in the cover of night.

我们为配合adidas Originals ZX Family系列的“Take it to the Streets”宣传活动展开了一场游击式街头艺术活动，该活动在北京和上海两座城市以wheatpaste的街头海报形式呈现。

这些街头海报将穿着Originals服装配以不同ZX鞋款的街头造型依照真人比例印制而成。海报中的模特部分均呈低饱和度黑白原始效果，旨在让脚上的ZX系列鞋款以其固有配色凸显出来。让其巧妙地与城市环境相容并带有互动性，我们预先设计了这些模特姿势。此次概念将不同的ZX系列鞋款与街头时尚、文化和态度以极具创意且真实的方式完美融合。

我们同时为此次执行拍摄了一条短片以记录整个创作过程，从模特造型、棚拍到图片设计，再到最我们在北京和上海的连夜执行全过程。