Tag Archives: photography

Wild Like Us / 野如我们

Beats By Dre

We created the Chinese New Year campaign for Beats By Dre to celebrate the Year of the Pig.

The traditional zodiac characterization of the pig stands in stark contrast to the youth of China today.

A pig is cute, lazy, kept in a pen, simple, docile…it is prey. China’s youth certainly aren’t pigs.

For this campaign, we told the story of this bold generation not via the pig, but rather via the boar…the pig’s renegade cousin. A boar is full of energy, proactive, free, untamed, brave, fierce, ambitious. It is a predator; it is wild!

The 野如我们 (WILD LIKE US) tagline we developed for the campaign riffs on the 野 character (which means “wild”) in the Chinese word for boar (“野猪”) which literally translates to “wild pig”.

野如我们 “WILD LIKE US” celebrates China’s young generation; a generation bravely moving creative culture forward, fearlessly expressing itself, and, simply put, hell bent on living a wild, carefree lifestyle. For those who aren’t already on board, the campaign was a call to action to join the movement.

为了庆祝2019中国新年的到来，我们为Beats By Dre品牌创作了猪年迎新主题创意内容。

当下的中国年轻人与传统生肖中猪的形象大相径庭。

“猪”给人的概念总是可爱的，被动的，简单的，温顺的。它们被圈养，是猎物。而中国年轻人并非如此。

这次我们希望通过对比“家猪”和“野猪”来讲述一个大胆的新一代的“野”性故事。“野猪”是狂野的，主动的，自由的，勇敢的。它们能量满满，雄心勃勃，是捕猎者。

“野如我们”从“野”出发，阐述展现了“野猪”的特性。

通过“野如我们”这一主题概念，我们将这一群新不走寻常路的新兴人类推至聚光灯下，将他们大胆推动文化前进，无畏表达自我，无所顾虑的“野性”特质展现出来。

Product Design

To support the campaign, we designed a Special Edition Beats Solo3 Wireless product.

The product features an obscured boar head created with clean, abstract, modern line-art. The boar head presents a fierce, brave expression that captures the attitude and outlook of today’s young generation. The white and grey colorway was chosen to be anything but the expected reds associated with Chinese New Year. The gold hits are a nod to holiday wishes of good fortune and prosperity.

We also designed the retail packaging for the product, as well as a special, limited-edition VIP packaging set.

The product is available online and in-store throughout Asia.

我们也为这次的主题内容设计了Beats Solo3特别限量版耳机。

产品侧身以简练，抽象并富现代感线条构成野猪头的形象。野猪头表达了一种无畏勇敢的精神，捕捉了当今年轻一代的态度。以白与灰的色彩搭配替代中国新年惯用的传统红色，再加以象征财源广进的金色点缀使其与众不同。

我们还同时为该产品设计了零售店版包装，及限量版VIP包装。

该款产品已在官网发售，也可在亚太地区的店铺内购买。

Retail Packaging Design

Limited-Edition VIP Packaging Design

Marketing Campaign

无法观看？前往优酷

To bring the campaign alive, we developed video and photo storytelling assets featuring A-list celebrity / Chinese rapper / brand ambassador Kris Wu, and a cast of emerging creatives, athletes, and cultural influencers, such as musicians Gao Jiafeng, Gouachi (a.k.a. DJ Tina), rapper Zhuo Zhuo; fashion designer and vlogger Xiao Pihai; skateboarder Yang Xihuan; basketball star Zhang Ning; b-boy A Suan; and visual artist Rainbo.

The videos were directed by breakout talents BRTHR, with support from production partners Serial Pictures and Gungho Films.

The key visuals were shot by internationally renowned photographer Jeremy Deputat.

On-set photography was captured by David Yan.

The campaign ran in all media throughout greater China.

为了更生动地展现该主题，我们也创作了视频短片及平面主视觉广告片，并由一线明星/说唱歌手及品牌代言人吴亦凡领衔，汇集一波新兴的创意人，运动员及文创意见领袖共同演绎。其中包括：音乐制作人高嘉丰，DJ Gouachi，新生代说唱歌手卓卓，潮流达人及vlogger小屁孩，滑手杨浠镮，篮球运动员张宁，B-boy阿酸，以及视觉艺术家Rainbo。

我们与才华横溢的导演组合BRTHR及制作公司Serial Pictures和Gungho Films共同合作完成视频短片的拍摄。

平面主视觉广告片由国际知名摄影师Jeremy Deputat掌镜。

现场摄影师为David Yan。

所有产出的创意内容在大中华区全媒体使用。

Campaign Spot (30 Seconds)

无法观看？前往优酷

Campaign Spot (15 Seconds)

无法观看？前往优酷

Print Campaign

For the print campaign, we worked with internationally renowned photographer
Jeremy Deputat to create a series of key visuals.

The print campaign was released in the brand’s digital channels, brand stores, and high traffic out-of-home locations in major Chinese cities.

我们与世界知名摄影师Jeremy Deputat合作拍摄了一系列平面主视觉。

这套主视觉发布于品牌的线上媒体平台，品牌线下店铺，以及中国主要城市的高人流量户外场所。

Out-Of-Home

无法观看？前往优酷

Liu Wen x Basket Heart – New York City

Puma

无法观看？前往优酷

The original PUMA Basket was a legend in the ’70s hip-hop scene and the court classic has been given a makeover via the all-new PUMA Women’s Basket Heart. The new sneaker hails a long-standing sports heritage with a nod to feminine sentiments in its satin ribbon bow laces.

For the sneaker’s launch in China, we created a campaign featuring international celebrity supermodel Liu Wen. The campaign was shot on the streets of New York City, with Liu Wen doing her thing as she showed us the city she now calls home.

The video and photo assets were used online, in print media, and in brand retail stores throughout Greater China. Within just a few days of airing online the video had garnered more than 10 million views.

全新上市的PUMA Basket Heart女子系列源自风靡70年代嘻哈流行圈的经典PUMA Basket鞋型，该系列运动鞋不但延续了运动元素更是加入了较为女性化的绸缎宽鞋带。

为迎合该鞋款在中国的上市，我们为其创作了一支以超模刘雯为主角的短片，在短片中以刘雯的视角带领我们游走于纽约这个被她称为家的城市之中。

该短片及平面照片被广泛运用于中国地区的网络，平面媒体及品牌店铺中，短片上线后的短短几天内已产生超过千万的浏览量。

Key Visuals

Gou Pengyou

Airbnb x Eddie Peng

We collaborated with Airbnb to help create a “Night At” campaign featuring A-list actor-turned-Airbnb-host Eddie Peng titled Gou Pengyou / 够彭友. The tagline is a fun play on words with Eddie’s surname (彭) and the word for friend (朋友) in Chinese, meaning roughly, “Eddie’s got you covered, like a good friend.”

The campaign brought together four lucky winners for am epic get-away weekend stay at Eddie’s very own Airbnb listing in Shanghai. Like all Airbnb hosts, Eddie curated a magical experience for his guests, sharing his personal, off-the-beaten-track tips and recommendations about how best to enjoy his neighborhood and the city. Eddie even surprised his guests a few times throughout the weekend to show them around town.

The weekend was filled with great fun, big laughs, and even some tears as Eddie and his new friends got to know each other. Check out the campaign film to see how it all went down.

“Gou Pengyou” was a collaboration between Airbnb’s internal art & design team, Neocha (creative storytelling / content creation). Pure (event planning / execution), and Beamy.

我们与Airbnb合作，共同制造了一场以演员彭于晏作为Airbnb房东的“奇屋一夜”活动，代号“够彭友”。此次活动代号将彭于晏的姓与朋友两个字谐趣结合，示意“够朋友的彭于晏帮你搞定一切。”

此次活动将四位幸运房客聚集在彭于晏位于上海的秘密基地，并一起度过了一个难忘的周末。像所有Airbnb的房东一样，彭于晏为房客们精心准备了一趟精彩的旅程，他和大家一起分享旅行见闻，他的私人路线，让房客真正体验了一把他眼中的城市样子。彭于晏也有在这2天的行程中惊喜出现并亲自带领大家一起四处游览。

这是一个充满欢声笑语和感动泪水的周末，彭于晏也因此与房客们拉进了距离。观看此次活动的记录短片以了解更多。

“够彭友”是由Airbnb内部美术和设计团队，Neocha（故事创意 / 内容制作），Pure（活动策划 / 执行）以及Beamy联合完成。

Campaign Teaser

无法观看？前往优酷

Campaign Film

无法观看？前往优酷

Campaign Key Visuals

Stereography

Event Photography

Campaign Collateral

URBN Playground / 城市嘻游

Beats By Dre

We created a video series called “城市嘻游” (URBN Playground) for Beats By Dre. 城市嘻游 roughly translates to “Urban Playground” with a play on the Chinese characters “嘻” (used in the word for hip-hip) and “嬉” meaning “play” or “having fun” — both have the same pronunciation.

The series celebrates hip-hop culture in different Chinese cities with a few of the scene’s hottest rising stars: JelloRio, a Chendgu-based rapper known for his unique, homegrown vocal style mixing English, Mandarin, Sichuanese dialects; Al Rocco, a cross-cultural American-born-Chinese rapper based in Shanghai; and Nikki Chen, a talented hip-hop dancer based in Taipei.

In each episode, we follow one of the talents as they travel through the city. We see their hoods, their day-to-day, their personal experiences. They share with us their understanding of hip-hop culture and the role of music or dance in their life. Viewers are offered a rare, authentic glimpse into their off-stage personalities.

我们为Beats by Dre创作了主题为“城市嘻游”系列短片。“城市嘻游”这一概念以“嘻”来体现嘻哈精神，也取“嬉”之谐音来体现在城市中玩乐的故事。

在这一系列中，我们聚焦当下的中国嘻哈文化，讲述了三位当红嘻哈新星与其城市的故事：活跃于成都的说唱歌手李佳隆，他以其混合英文，普通话和四川方言的说唱风格著称；活跃于上海的美籍华裔说唱歌手Al Rocco，他以其跨文化的作品为人所知；还有来自台北舞艺精湛的街舞舞者陈妍臻。

我们在每一集中通过镜头跟随其中一位嘻哈人在城市中穿梭游走，通过他们的视角还原他们的日常及其不同的性格。每个嘻哈人也分别分享了他们对嘻哈文化的理解，和音乐/舞蹈在他们生活中的重要性，通过短片一展现他们鲜为人知的真实一面。

Al Rocco / Shanghai

无法观看？前往优酷

Nikki 陈妍臻 / Taipei

无法观看？前往优酷

李佳隆 JelloRio / Chengdu

无法观看？前往优酷

Limited Edition Bottle Campaign

Absolut Vodka

无法观看？前往优酷

For Absolut Vodka’s GLIMMER limited-edition bottle campaign, we created a series of key visuals and a short film featuring light-writing graffiti and long exposure photography techniques. We turned the GLIMMER bottles into illuminated “paint brushes” and took to the streets of Shanghai to tell the campaign’s “Make The Present Exceptional” story.

我们为绝对伏特加的绝对闪耀版限量系列创作了一系列的平面主视觉和延时光影涂鸦摄影的短片。我们将绝对闪耀版的瓶身变身为光影“画笔”走在上海街头传递着“绝对创意就耀现在”的故事。

闪耀 – Shine

永恒 – Eternal

亮 – Bright

光 – Light

Make the Present Exceptional

Absolut Glimmer Limited Edition Bottle

REMIX Project

Gap

In 1969, a small store opened in San Francisco selling jeans and records to a new generation. Since then, Gap has grown to be a favorite around the world, establishing its place in pop culture with casual, cool clothing and iconic creative work.

Gap has always stood for self-expression and embracing one’s individual style. Today, Gap continues to support the shared spirit of creativity and encouraging the genuine exchange of ideas. By bringing artists from all corners of the world together in the REMIX Project, Gap celebrates them for their passions and continues its heritage in creativity.

The REMIX Project brings together 12 leading-edge American, British, French, Chinese, and Japanese artists to create an exclusive collection of limited edition graphic tees. Artwork in the collection remixes the classic Gap logo T-shirt into bold art treatments that showcase the distinctive style of each artist and celebrate the creative heritage of Gap.

1969年，旧金山开出一家专门卖牛仔服装的小店并开启了一个新纪元。从次，Gap在流行文化领域以其休闲、酷和标志性的创意内容迅速风靡全球。

Gap一直主张自我表达和接受主义的个人风格。如今，Gap继续坚持和鼓励着共享创意的交流精神。此次通过REMIX Project将世界各地的艺术家集合在一起，Gap要为他们的激情和源源不断的创造力喝彩。

REMIX Project让12位分别来自美国、英国、法国、中国和日本的先锋艺术家一起完成了这一限量版图案T恤系列。他们分别以经典的Gap logo为创意出发点并将风格鲜明的个人艺术特色融合在各自的设计中。

REMIX Project Collection

REMIX Project Book

无法观看？前往优酷

REMIX Project Tote

Fantasista Utamaro － Japan

Fantasista Utamaro is a leading manga and multi-medium artist. Known for ultra pop and technicolor sensibilities, his instantly recognizable work spans the fields of illustration, animation, graphic / textile / fashion design, and even outdoor landscaping.

His design for the REMIX Project hides the brand logotype within traditional Japanese “Karakusa” patterns, pop art coloring, and manga-styled characters. The piece represents hope for the development of cultures around the world.

Fantasista Utamaro是一个知名漫画家及多媒体艺术家。他以波普元素及明锐的色彩著称，他的插画、动画、图形、纹样、时尚设计甚至户外景观设计极易被辨别出来。

他为此次REMIX Project设计的作品中融合了日本传统的“Karakusa” 纹理、波普艺术色彩和漫画风格形象。这个作品代表着将文化发展蔓延至全球的寄望。

无法观看？前往优酷

Chocomoo – Japan

Chocomoo is a street fashion illustrator and artist. Influenced by rock music, hip-hop, and traditional Japanese calligraphy, her work is always done in a signature black and white line-art style.

Her design for the REMIX Project reimagines the brand logotype among iconic Americana imagery and the things that make me smile: music, fashion, partying, and the sharing of positive vibes with one another.

Chocomoo是一个深受受摇滚乐，说唱及日本传统书法影响的街头时尚插画师及艺术家，她的作品总是以一种黑白线条的风格呈现。

她为此次REMIX Project设计的作品将一些让我看后会心一笑的美国标志性的形象与事物融合在品牌标识中，比如：音乐、时尚、派对以及彼此分享的情境。

无法观看？前往优酷

Lin Zhipeng (aka: No. 223) – China

Lin Zhipeng (aka: No. 223) is a photographer known for his ability to show the volatile, primal energy of China’s younger generation. His work explores topics of love, sexuality, gender, free expression, and consumption within the context of modern China.

His design for the REMIX Project presents the brand’s logotype amidst some of my favorite recent images to form a snapshot collage of daily life in contemporary China.

林志鹏（又名：编号223）是一个以表达躁动的青春荷尔蒙而被众人所知的中国新生代摄影师。他的作品探寻的正是当代中国最受关注的主题：爱、性、性别、言论自由。

他为REMIX Project创作的作品，将其近期所拍摄的反应当代中国日常生活的照片作品以拼贴的形式重塑了经典的品牌标识。

无法观看？前往优酷

Candy Bird – Taiwan

Candy Bird is a renowned street artist and illustrator who creates unique and playful visuals addressing social injustices and environmental concerns around the world.

His design for the REMIX Project incorporates the brand’s logotype into a satirical composition that serves as a reminder for us to curb our obsessions with media and celebrity culture.

Candy Bird是一位知名的街头艺术家和插画师，他独具特色且趣味十足的作品旨在揭露社会不公现象以及全球环境问题。

他为REMIX Project创作的作品，将经典的品牌标识巧妙地融合到他的画作中，旨在提醒我们应该抑制自身从媒体和明星文化中所受的影响。

无法观看？前往优酷

Prodip Leung – Hong Kong

Prodip Leung is a painter, illustrator, graphic designer, and the bassist for the legendary Cantonese hip-hop group, LMF. Combining music with experimental art, his work draws from the legacies of street art, cartoons, and pop culture.

His design for the REMIX Project presents the brand logotype amidst a spin-off of my “Monster Pit” print series, with its retro-fashioned, “slamdancing” creatures of the night.

Prodip Leung（梁伟庭）是一位香港画家、插画师、平面设计师以及颇具传奇色彩的粤语嘻哈乐队LMF的贝斯手。他的作品提取了街头艺术、卡通及流行文化的精髓，常常结合了音乐和实验艺术。

他为REMIX Project创作的作品，是其带有复古时尚，且充满“slamdancing”夜生物的平面创作 —— 我的 “Monster Pit” 系列的一种延续。

无法观看？前往优酷

Maud Vantours – France

Maud Vantours is a designer and artist who works with layered, cut, and folded paper to create colorful 3D sculptures of hypnotizing patterns and textures.

Her design for the REMIX Project is inspired by nature and dreamscapes. She reimagined the brand logotype within a multicolored and multilayered paper sculpture design that mimics the patterns of waves, mountains, and wind-blown clouds.

Maud Vantours是一个设计师及艺术家，她的3D雕塑作品以层叠、裁剪和折纸方式呈现出一种色彩鲜亮且有着重复模式和肌理感。

她的REMIX Project作品灵感来源于自然与梦境，她将品牌标识隐匿于色彩缤纷和层叠的波纹、山脉及被清风拂云朵的纸塑中。

无法观看？前往优酷

Loïc Lavenu (aka: Xoil) – France

Loïc Lavenu is a world-renowned designer and tattoo artist acclaimed for pioneering an abstract graphic style of tattooing. His work pushes tattoo aesthetics into new realms inspired by digital illustration, photography, and collage.

His design for the REMIX Project positions the brand logotype within a collaged and transitional reflection of the things that inspire him: geometry, colors, lines, movement, and life’s circadian rhythms.

Loïc Lavenu作为世界知名设计师和纹身艺术家，一直以来的志向就是不断摸索创新一种抽象的纹身风格。他将纹身美学推进到一种新的高度，而他的灵感来源于各式各样的图形图像设计、摄影以及拼贴画。

他为REMIX project创作的作品是将品牌标志融入在了一个类似拼贴画的意境之中，这个设计中会看到他受几何、颜色、线条、动感以及生命巡回等种种理解的启发。

无法观看？前往优酷

Quentin Jones – UK

Quentin Jones is an artist, filmmaker and photographer. Her aesthetic is a modern take on the surrealist tradition, realized largely through photomontage and loose paintwork.

Her design for the REMIX Project is inspired by fashion iconography, and combines the brand’s logotype with simple but impactful collage and brush-work elements to create an ambiguous form composed of eyes, legs and letters.

Quentin Jones是一名艺术家、导演和摄影师。她的超现代主义独特审美跨越传统，并通过蒙太奇的方式和张弛有度的颜料绘画来展现。

她这次为REMIX project创作的作品，灵感来源于将时尚的肖像与品牌标识相结合，并运用简单却颇具效果的拼贴画及画笔将眼睛、腿和字母这些看似无关的元素联结在一起。

无法观看？前往优酷

Neville Brody – UK

Neville Brody is a pioneer in the fields of graphic design, art direction, and digital typography. With a career spanning four decades, he is widely acclaimed for his iconic typeface designs.

His design for the REMIX Project reinterprets the Gap letterforms using fluid lines and spaces that create an infinite gridded loop where cultural life pools take place and grow.

Neville Brody是一名先锋平面设计师、创意总监、数字字体设计师。四十年的职业生涯中，他传奇性的字体设计作品被大家广为赞誉。

他的REMIX Project设计采用流畅的线条和空间，将GAP字样创作为无限循环的圈体。这个作品展示出了永不终止的文化生活不断发生和发展的意义。

无法观看？前往优酷

POSE – USA

POSE uses bright colors and tight graphic stylings to create images that jump off walls. Inspired largely by the tradition of pop art, his work integrates illustration, lettering, screen print aesthetics, humor, and even violence.

His design for the REMIX Project reimagines the brand logotype within a contemporary portrait. The composition conveys modern expression and human experience as they are: constantly in flux, complex, and affected by environment and everyday experience.

POSE采用明亮的色彩和紧密的图形风格创造了独具一格大胆图像。受到传统波普艺术的启发，他的作品集插画、印字、丝网印刷、幽默，甚至暴力学为一体。

他为REMIX Project创作的作品巧妙地将品牌标识交融到当代肖像之中。该作品传达了现代人对不断变化的、复杂的、受环境影响和日常生活的情感和体会。

无法观看？前往优酷

Jessica Hische – USA

Jessica Hische is a letterer, illustrator, and crazy cat lady known for her silly side projects and occasional foul mouth.

Her design for the REMIX Project uses vintage-inspired typography made modern though context and color. Mixing historical letterforms with modern graphic geometric decoration, she reinterpret the Gap logotype in a sophisticated and unexpected blue, teal, and yellow color palette.

Jessica Hische是一名字体设计师、插画师以及疯狂的爱猫人，她以一些奇怪的小项目和偶尔的粗口著称。

我为REMIX Project创做的作品采用复古风格排版，重新传达了现代信息。组合复古字母形式与现代图形的几何装饰，我在一个丰富的和意想不到的蓝、蓝绿、黄的色板中重新诠释了GAP标识。

无法观看？前往优酷

Kyle Pierce – USA

Kyle Pierce is an illustrator and photographer who enjoys building layered narratives from photographs, illustrations, and bits of simple hand-drawn type.

His design for the REMIX Project is inspired by San Francisco, the city I live in and where Gap was founded in 1969. His design presents the Golden Gate Bridge within a contour of the city borders, while letterforms and the brand logotype recreate the fog that so frequently graces “The Gate.”

Kyle Pierce是一个喜欢将照片、平面设计和简单的手绘相互叠加的插画家和摄影师。

他的REMIX Project作品灵感来源于他所居住的城市，同是GAP品牌于1969年所成立的发源地旧金山。他的设计将金门大桥的影像结合在旧金山版图剪影形状之上，同时以该城市常见的迷雾以字母和品牌标识体现，笼罩在“金门”之上。

无法观看？前往优酷

NMD – What’s Next?

adidas Originals

无法观看？前往优酷

To help celebrate the 1 year anniversary of adidas Originals’ game-changing sneaker line “NMD,” we created a campaign featuring a crew of creative culture champions and fashion influencers including actors, television hosts, magazine editors, pop-singers, rappers, models, and style mavens.

We also created an animation for the campaign to show the evolution of NMD over the past year from the now-classic OG colorway to countless iterations of the extended NMD family.

The campaign ran chiefly on social media and digital channels throughout China, with some print usage as well.

我们为adidas Originals的颠覆型鞋款——NMD系列诞生一周年创作了一组以创意界文化先锋和时尚潮人为主角的平面作品，其中包括演员、主持人、杂志编辑、流行歌手、说唱艺人、模特、潮人等。借此来传达“过去赋能未来”的街头潮流精神。

我们同时也为此次推广活动创作了一条动画短片以展现NMD系列在过去一年中是如何从最初的经典配色款延伸到如今多重进阶款式及配色的NMD大家族。

该活动的平面视觉作品及其动画短片被主要用于中国大陆地区的网络和平面媒体宣传。

Higher Brothers / 海尔兄弟

Chen Haipei / 陈海沛

Jasin Chang

Cheng Yingjie / 程颖婕

HyoRaKuHi / 冯乐飞

Jenny Zeng / 曾妮

Jeffery Tung / 董又霖

Annie Sun / 孙伊涵

Alan

Meng Jia / 孟佳

TEISAHIRO

Maxine

Chen Xi / 陈希

Jenny Zhou

Lin Zijun / 林子君

FACE YOUR FIERCE / 天生无束

Abercrombie & Fitch

无法观看？前往优酷

We created a campaign for Abercrombie & Fitch titled FACE YOUR FIERCE, featuring Chinese pop star and motorcycle racer Wang Yibo.

Outside influences, others’ opinions, societal labels—none of these are reasons not to live life to the fullest. Being young means taking risks and chasing dreams, but too many young people today faced with a challenge or trying something new are paralyzed by fear. They second-guess themselves and don’t realize what they’re capable of.

Others, like Wang Yibo, know that the future belongs to the fierce and fearless. He’s at the top of his game in music and motorcycle racing, but he isn’t afraid of stepping into unfamiliar terrain, like skateboarding. He may be a novice, but he doesn’t let that stop him, and after every scrape and spill, Yibo just dusts himself off and tries again. He tunes out the naysayers telling him to stick to what he knows, because for him, the challenge is the allure. Failure is just a pitstop on the road to success. His story inspires young people to be to their fullest selves and tap into their fierceness as a way to overcome self-doubt, try new things, and ignore the critics.

The campaign ran in nationwide online / offline media, retail outlets, e-commerce platforms, and select brand events.

“天生无束”是我们为 Abercrombie & Fitch 创设的广告案例，由中国流行歌星和摩托手王一博代言。

外界的论点，大众的眼光，社会的标签——这些都不应是束缚自己的理由。年轻，意味着冒险和追逐梦想。但当下有太多年轻人，在面对挑战或尝试新事物的时候，会被恐惧所支配。只有当他们回看的时候才会意识到自己的能力。

但还有另一批人，就像王一博，他们知道未来属于无所畏惧的人。王一博在音乐和摩托车比赛中名列前茅，但他并不害怕踏入不熟悉的领域——比如滑板。在这个领域他是个新手，可什么都不能阻止他的步伐，每一次刮擦和跌倒后，王一博拍一拍身上的尘土，就从头再来。他让所有的反对者都刮目相看，因为对他来说，挑战本身就是最大的吸引力：失败只是通往成功之路上的一块垫脚石。他的故事激励新生代充分发挥自己，克服自我怀疑、尝试新事物，忽略那些指指点点的看客。

该套物料内容被广泛应用于线上社交媒体，天猫，品牌店铺及线下活动。

Campaign Teaser

无法观看？前往优酷

GIFs

Key Visuals

Seasonal Campaigns

Coca Cola

We recently created a variety of print campaigns for Coca Cola featuring pop-star and actor Luhan. The work showcased here was for the brand’s summer campaign, Ginger-flavored “Bring Out The Heat / 热火起来” promotion, and a limited-edition “Deer Antler” bottle design (a playful pun on Luhan’s surname, which means “deer” in English).

The print campaigns were featured in print media, OOH, and point-of-sale executions throughout Greater China.

Campaign photographer was agency founder and creative director Adam J. Schokora.

The print campaigns were featured in print media, OOH, and point-of-sale executions throughout Greater China.

Campaign photographer was agency founder and creative director Adam J. Schokora.

Make The Invisible, Visible

ASICSTIGER

We created a campaign for ASICSTIGER bringing alive the concept of “Make The Invisible, Visible” (要你显型). The concept focuses on the brand’s seasonal hero product GEL-Lyte V Sanze’s new “visible GEL technology” (featured on the outside of the shoe in a tangible way for the first time in 30 years of the technology’s history).

The campaign storytelling conveys a sense of discovery and exploration required in all that we do in order to uncover what is usually not initially apparent; to go beyond just scratching the surface to “Make The Invisible, Visible” and reveal to yourself unlimited possibilities.

For the campaign kick-off, we created a brand film and key visuals featuring celebrity actor and style-maven Ji Lingchen (纪凌尘), as well as a KOL seeding pack shared with key brand collaborators and ambassadors throughout the region.

The campaign was carried online, OOH, and in-stores throughout Greater China.

我们为ASICSTIGER构思了一整套以“要你显型”为主题概念的创意内容，以生动形象的方式将“要你显型”诠释出来。此创意概念聚焦于其明星产品GEL-Lyte V Sanze的全新“GEL可见技术”（这是GEL“凝胶”技术诞生以来首次被直接呈现于鞋跟的外观设计中）。

通过讲故事的手法希望传达给人们一种无论做什么事都应抱有一种“发现与探索”的精神，去探寻那些被隐藏在表象之下的事物，而不仅仅只是停留在事物的表面，让隐藏“显型”，为自己打开无限可能。

为迎合该主题活动的上线，我们与艺人兼时尚界新星纪凌尘合作，创作了一支品牌形象短片及其主视觉。除此之外，我们也为品牌设计并制作一套限量版礼盒包装，以此来与品牌爱好者及KOL分享。

有关该主题的所有相关创意内容被广泛应用于品牌大中华区的线上，户外及店铺内。