In support of Lycra’s presence at the Yo’Hood fashion tradeshow in Shanghai, we developed a fun, interactive H5 game that showcases the brand’s cutting-edge fabric technology and product materials.
The H5 game was aligned with the brand’s tradeshow tagline of “Move to Your Own Rhythm.” Game players were tasked with creating their own pop band complete with unique songs and dance routines via intuitive inputs for movement, sound, beats, vocals, and even apparel / styling details.
The pop-band characters were playfully (and unexpectedly) reimagined and modernized as classic Roman sculptures. The statues are stiff and stationary, but once outfitted in Lycra apparel, they come alive and “get moving to their own rhythm.”
In-game controls allow players to customize their pop group as they see fit. The controls trigger musical and outfit changes: jeans, leggings, sporty tops, and swimwear come on and off in tandem with the addition and subtraction of musical elements. Once the player is happy with how everything looks and sounds, the game generates a sharable poster summarizing their personality based on their in-game choices. Tapping the band members on the final poster also opens product pages where players / friends can easily shop their favorite outfits.
The playfulness and whimsical humor of the game’s design, animation, and music all come together to showcase the distinctive brand spirit of Lycra.
In addition to the H5 game, we also developed the on-screen content inside Lycra’s Yo’Hood booth, which linked brand videos with the Roman stature character motif and our H5 game.
我们为莱卡品牌在YoHood潮流盛典上的展出，制作了一款趣味十足的H5互动小游戏，在该H5小游戏中，我们将莱卡品牌先进的纤维技术和使用莱卡技术的品牌服装一一呈现于玩家眼前。
该H5小游戏基于莱卡品牌 “动静自由，弹力无限” 的品牌宣言，玩家通过不同按键选择不同的音效及舞姿组成一个自己的阿卡贝拉乐团，在游戏过程中，玩家根据游戏中的提示完成动作，音效，服装风格的选择，从而制作出一个歌舞同步的天团。
阿卡贝拉乐团里的人物形象均出自罗马雕塑原型，通过创意的重新构想让其以自由灵动的方式呈现。这些原本生硬僵直的雕像一旦穿上了运用莱卡纤维技术的现代服装，便会轻盈舞蹈，与 “动静自由，弹力无限” 的主题完美契合。
游戏中的控件允许玩家自定义乐团的组成。这些控件可触发对应的音效和服装：牛仔裤，运动legging，运动上衣和泳装，随着不同的音效的添减产生不同的乐团风格。一旦玩家确定所有所选的搭配和音乐，即可生成一个可分享的海报，根据玩家在游戏中的选择，其个性标签会出现在分享的海报上。点击最终生成的海报页面上的任一乐团成员，也可链接到对应的产品的购买页面，一步实现从玩到买的一站式购物体验。
整个游戏的设计将诙谐的动画和趣味十足的音乐融合在一起产生了出其不意的效果，也充分展现了莱卡品牌的独特精神。
除了H5小游戏外，我们还为Lycra在YoHood的展位制作了视频内容，在其展位现场的屏幕循环播放。该视频短片将品牌介绍短片与H5游戏中的罗马雕像形象以动画的形式进行串接，让其所有视觉内容变得更为统一。
“Move To Your Own Rhythm” H5 Game
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YoHood Booth
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YoHood Booth On-Screen Content
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