Tag Archives: creative

What’s Your Andaz?

Hyatt Andaz

 

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Traveling is a passion that many of us share. The sights, sounds, and smells are all part of the adventure that a new destination brings. This was our inspiration for a short film titled “What’s Your Andaz?” that we created for the launch of Hyatt Andaz in Shanghai. The film tells the story of an Andaz guest (a photojournalist) in town for business, going about his day working and exploring Shanghai through the eyes of the Andaz brand experience. At the end of his day, he finds himself back – not at just any hotel, but – where he should be: home.

Andaz is Hyatt’s new collection of contemporary, boutique-inspired hotels, located in the dynamic, distinctive neighbourhoods of key world cities and inspiring resorts. The Shanghai property is the first Andaz in Asia, and is located in the Xintiandi area (88 Songshand Rd.)


旅行总是大家乐于分享的事情。我们的所见、所闻、所呼吸的别样气息都是目的地所赋予我们的全新体验。这也是此次我们为Hyatt旗下安达仕上海酒店的所创作“你的Andaz是什么?”短片的灵感来源,该片讲述了一位安达仕酒店的客人(摄影记者)在出差过程中,通过安达仕品牌体验顺利地完成工作并探索上海滩的各种奇遇。当一天结束,他回到的不只是一家酒店,而是让他有归属感的地方:家。

安达仕是Hyatt集团旗下当代感十足的精品酒店系类,它一般分布在世界的主要城市和度假胜地的摩登区域。上海安达仕酒店位于新天地(嵩山路88号),是其在亚洲开设的第一家门店。

Journey of Style

eBay

We created a web series titled “Journey of Style” for eBay Style Xiu’s launch in China. Each episode of the series takes viewers on a journey to the world’s fashion capitals and style meccas (New York, London, Paris, etc.) to meet with eBay partner designers and fashion houses, and explore the unique street styles of each city.

The series showcases the global access and trusted inventory that eBay Style Xiu offers the Chinese market, and inspires consumers with an insider’s look at emerging global style trends.

In addition to the Journey of Style series, we also created a making-of documentary capturing eBay Style Xiu’s inaugural fashion photo shoot in Shanghai.


We created a web series titled “Journey of Style” for eBay Style Xiu’s launch in China. Each episode of the series takes viewers on a journey to the world’s fashion capitals and style meccas (New York, London, Paris, etc.) to meet with eBay partner designers and fashion houses, and explore the unique street styles of each city.

The series showcases the global access and trusted inventory that eBay Style Xiu offers the Chinese market, and inspires consumers with an insider’s look at emerging global style trends.

In addition to the Journey of Style series, we also created a making-of documentary capturing eBay Style Xiu’s inaugural fashion photo shoot in Shanghai.


Journey of Style – New York

 

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In the first episode of “Journey of Style,” we travel to New York City with renowned fashion blogger Peter Xu (徐峰立) and meet up designers / retailers including Steven Alan, Monica Botkier, Catherine Malandrino, The Ruffian Boys (Brian Wolk & Claude Morais), and Charlotte Ronson.


In the first episode of “Journey of Style,” we travel to New York City with renowned fashion blogger Peter Xu (徐峰立) and meet up designers / retailers including Steven Alan, Monica Botkier, Catherine Malandrino, The Ruffian Boys (Brian Wolk & Claude Morais), and Charlotte Ronson.


Journey of Style – London

 

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In the second episode of “Journey of Style,” we travel to London with renowned stylist / author A Qiuqiu to meet up with her English counterpart, fashion blogger Navaz Batliwalla (aka: DisneyRollerGirl).


In the second episode of “Journey of Style,” we travel to London with renowned stylist / author A Qiuqiu to meet up with her English counterpart, fashion blogger Navaz Batliwalla (aka: DisneyRollerGirl).


Journey of Style – Paris

 

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In the third episode of “Journey of Style,” we travel to Paris with renowned Beijing-based fashion designer Zhang Chi to meet up with Parisian actress, TV personality, and fashionista Solweig Rediger-Lizlow.


In the third episode of “Journey of Style,” we travel to Paris with renowned Beijing-based fashion designer Zhang Chi to meet up with Parisian actress, TV personality, and fashionista Solweig Rediger-Lizlow.


eBay Style Xiu – Inaugural Seasonal Campaign Documentary

 

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For eBay Style Xiu‘s launch in China, we produced a making-of documentary with blogger Xu Fengli capturing the brand’s inaugural fashion photo shoot in Shanghai.

eBay Style Xiu is a mass-fashion lifestyle buying platform for the Chinese market bringing the largest online selection of fashion and apparel from around the world to local consumers in a simple and easy shopping experience.


For eBay Style Xiu‘s launch in China, we produced a making-of documentary with blogger Xu Fengli capturing the brand’s inaugural fashion photo shoot in Shanghai.

eBay Style Xiu is a mass-fashion lifestyle buying platform for the Chinese market bringing the largest online selection of fashion and apparel from around the world to local consumers in a simple and easy shopping experience.

Limited Edition Bottle Campaign

Absolut Vodka

 

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For Absolut Vodka’s GLIMMER limited-edition bottle campaign, we created a series of key visuals and a short film featuring light-writing graffiti and long exposure photography techniques. We turned the GLIMMER bottles into illuminated “paint brushes” and took to the streets of Shanghai to tell the campaign’s “Make The Present Exceptional” story.


我们为绝对伏特加的绝对闪耀版限量系列创作了一系列的平面主视觉和延时光影涂鸦摄影的短片。我们将绝对闪耀版的瓶身变身为光影“画笔”走在上海街头传递着“绝对创意 就耀现在”的故事。


闪耀 – Shine


永恒 – Eternal


亮 – Bright


光 – Light


Make the Present Exceptional


Absolut Glimmer Limited Edition Bottle

Season Collection Lookbook

D:Fuse

We created bold, colorful lookbook imagery for D:Fuse to showcase the brand’s 2015 Spring / Summer high-heel collection. The images were shot by agency founder and creative director Adam Schokora, and feature model, actress, fashion blogger Edie Tao. In addition, we created a fun behind-the scenes / making-of-film capturing the shoot.


我们为D:Fuse2015春夏高跟鞋系列创作了一套前卫且色彩鲜亮的图片lookbook。该系列由时尚博主兼个性模特的桃巫奇出镜,由本机构的创始人兼创意总监的Adam Schokora亲自掌镜。另外,我们也制作了一条精短的幕后花絮短片。


Behind the Scenes

 

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Flagship Store Art Program

Starbucks

We created an interior art treatment for Starbucks’ flagship store in Shanghai. The store is located on Huahai Rd., and as such, we developed a creative theme that celebrated the rich history and culture of the renowned street: “The Huahai Life.” For the project, we curated and collaborated with seven local Shanghai-based artists to interpret the theme in their own unique ways across multiple-panel canvas installations throughout the store. See the artwork and the stories behind each installation below.


我们为星巴克上海旗舰店创作了一个室内装饰画系列。鉴于该店位于淮海路,我们以“淮海市井”为主题展示这条承载着丰厚历史与文化的著名街道。在该项目中,我们负责整体策划并与七位上海本土艺术家合作,用他们各自独一无二的风格以多画布的展示装置贯穿于店内来诠释整个主题。以下是出自该系列的作品以及作品背后的灵感故事。

Sally Zou

Creative Inspiration: Sipping a cup of coffee, eyes crawling along the lines of a novel, a young girl suddenly finds herself traveling through the history of Huaihai Road, to the library of Jiaotong University’s Nautical School from a time past.


作品概念:女孩喝着咖啡,看着书,思绪渐渐飘入到了那充满历史与文化的年代,在淮海路上,在上海交大前身南洋公学的图书馆里,畅游。


Honghua

Creative Inspiration: Sunny afternoon street scene unfold to reveal bustling pedestrians, classical architecture, and lush greenery on Huaihai Road. The mood is smooth and comfortable like a summer jazz melody.


作品概念:作品创作灵感来源于淮海路前法租界的洋房里弄:晴朗的午后、街道与行人、建筑与窗户、植物与阳光的组合犹如爵士乐一般,展现了一幅充满历史感的淮海路画卷。


Nini Sum

Creative Inspiration: Sometimes when we walk down Huaihai Road, our footsteps become faster and faster. We’re always in such a hurry. But there’s much to learn from those who are just strolling and taking in the moment, never in a rush.


作品概念:走在淮海路上,不知不觉就会加快步伐,变成一位行色匆匆的路人。可是永远有一群人优哉游哉的踱步而行,不紧不慢,悠闲生活,启发着我们。


Wang Meng

Creative Inspiration: Huaihai Road is a blend of China and the rest of the world, with cosmopolitan storefronts and timeworn alleyways. A single wall separates the hustle and bustle of the street from the historical Shanghai Conservatory of Music.


作品概念:淮海路是中国的和国际的,融合了古旧的里弄和现代化的都市街景,与繁华的街道仅一墙之隔的音乐学院,却自成一派,周围的人们过着最安逸的生活。


Shadow Chen

Creative Inspiration: Street signs create the rules of city life. They tell people to stop, to cross, to slow down, to intersect. Underneath these signs on Huaihai Road are the spaces in which people flow, where they change, create, and experience new feelings and connections.


作品概念:街头的交通标示规定着我们的城市生活,它们让人们停留,穿越,放慢,交汇。在那些标示下面流动,产生和经历着人与人之间新的感情联系。


Y33

Creative Inspiration: You can spot people of all different shapes and sizes on Huaihai Road. Men and women, young and old, people from all corners of the globe. This is where they come to meet. You might call it destiny, or maybe it’s just the charm of the area.


作品概念:你总能在淮海路上看到那些各式各样的,有趣的男人、女人,老人,小孩,亚洲和西方人,也许是因为命运,他们在淮海路上相遇,或者只是因为淮海路的魅力!


Xu Jing

Creative Inspiration: On a certain stretch of Huaihai Road lies an enchanted place called Xintiandi, where moment by moment strangers take a chance to become acquaintances, friends, or perhaps even lovers.


作品概念:淮海路新天地路段,是个充满爱的地方。时时刻刻在上演着爱情故事,无论时光如何流逝,新天地是永远不变的在那里守候着下一对爱侣的到来。

Most Creative People in Business

Fast Company

Fast Company has recognized Neocha as #32 in its “100 Most Creative People In Business” listing. We don’t do what we do for awards, but we’re honored nonetheless. Any success we’ve had is possible only because of amazing clients, great collaborators / partners, and, most importantly, our extraordinarily talented team whose passion, focus, and hard work makes us who we are. We are looking forward to many more years of great creative work. See you there!


Neocha被Fast Company(快杂志)列为“100位商业年度最具创意人物”榜单之32位。我们的所为从不为奖项,但还是很荣幸。我们任何一点点的成功都是因为我们有很棒的客户、合作人 / 合作伙伴,同时,最重要的是, 这一切都归功于我们是一个充满激情、专注且勤奋工作的团队。我们期待在未来创作出更多牛X的创意内容。回见!

“Sleek Can” Print Campaign

Schweppes

We created a print campaign for Coca Cola’s Schweppes +C product. The campaign was designed to communicate the launch of +C’s sleek can packaging and also promote the full portfolio of Coca Cola sleek can products in Greater China.

Campaign photography was shot by agency creative director Adam J. Schokora.


我们为可口可乐旗下的怡泉+C品牌创作了一组平面硬广。该主视觉旨在呈现+C摩登罐包装并全面配合可口可乐全套摩登罐在大中华地区的全面上市。

该平面广告由本机构创意总监Adam J. Schokora掌镜。