Tag Archives: creative agency

Store Art Program

adidas Originals

adidas Originals engaged us to execute an art program in some of the brand’s key China market stores. The aim of the program was to introduce local art culture into adidas Original’s retail spaces and reflect the brand’s core values.

阿迪达斯三叶草委托我们在其中国市场的一些主要门店展开了一个艺术项目。该项目旨在将本土艺术文化带入阿迪达斯三叶草的店铺空间内并反映其品牌的核心价值。

For the project, we collaborated with a variety of local artists, including: Veiray, Wang Meng, Nini Sum, Wang Sijia, Huang Yulong, Ding Hao, Dun Xiaoxian, Xiaomi Keke, Coozie, and Shadow Chen to create brand-inspired installations and turned the stores into platforms for self expression, originality, authenticity, creativity, and individuality.

在这个项目中，我们与各店铺所在地的艺术家合作，这其中包括：Veiray、王萌、Nini Sum、王思佳、黄玉龙、丁浩、墩小贤、小米可可、Coozie以及Shadow Chen，他们以品牌精神为灵感所创作出来的装置作品通过店铺这个平台进行展示，以传达一种自我表达、原创、实质、创意以及个性的理念。

Veiray

Various elements come together to create a unique blue and white 3D collage and a new take on the adidas Originals logo. The piece aims to inspire others to discover their own creative potential.

以多重元素组合成为一个独特的蓝白色3D立体拼贴，并以全新造型展现阿迪达斯三叶草logo，该作品旨在启发他人发现自我的创造潜力。

Nini Sum

What looks like a random collage is actually composed of countless pieces of screen-printed materials stripped apart and meticulously pieced together to create the overall pattern and the adidas trefoil logos. Each piece of material comes from a unique screen-printing art work of Nini Sum’s. The design expresses originality, creativity, and the spirit of perseverance.

看似随意的拼贴实际上是由无数丝网印刷素材组成，这些素材被分割后再精细地重新组合成为一幅具有整体感的图案以及阿迪达斯三叶草logo，每一块材质都来自一幅Nini Sum的丝网印刷作品。该设计传达着原创、创意以及一种毅力。

Wang Meng

Movement, fashion, and culture are three pillars of the adidas Originals brand and capture the ideas expressed in this piece. The inspiration for this design comes from Adolf Adi Dassler’s classic three stripes, which travel above the mountains and clouds to create a world full of color and vibration.

动感、时尚和文化是阿迪达斯三叶草品牌的三大支柱，而这些都被融入这个作品中。该作品让Adolf Adi Dassler的经典三条纹穿行与山海和云雾之中，展现出一个色彩缤纷的精彩世界。

Nini Sum

The inspiration for this piece came from the adidas Superstar shoe. The reflection of the mirror is used to create the symmetry of the adidas Originals trefoil logo and express a sense of liveliness and youth.

这个作品的灵感来自于adidas Superstar的鞋型。利用镜面的反射原理创作出对称的阿迪达斯三叶草的图标，表达了一种活力及年轻的感觉。

Veiray

Different elements of street culture come together – criss-crossing and interweaving – to pay tribute to the adidas Originals trefoil logo and pass on the spirit of freedom.

将不同的街头文化元素层叠地穿插交错并聚集在一起，以表达对阿迪达斯三叶草logo的一种传承。

Shadow Chen

An imaginary island landscape where adidas Originals footwear and trefoil logo melt in and out of existence as colorful liquid forms, featuring patterns and textures unique to the brand’s footwear soles.

一个以液态形式将阿迪达斯三叶草的logo及其独特的鞋底图案与纹理进行变形的幻象岛。

Coozie

A colorful visual interpretation of windblown clouds that features the adidas Originals trefoil logo among other ‘set-of-3′ line forms and geometric shapes. The composition conveys a positive, uplifting energy.

被风涌起的云以三线性的形式再结合几何图形，并以丰富多彩的视觉效果诠释了阿迪达斯三叶草的logo。该作品传达了一种积极向上的能量。

Huang Yulong

Huang Yulong creates classic hip hop sculpture to pay homage to the adidas Originals brand and its spirit of creative expression.

黄玉龙创作的经典的嘻哈雕塑以致敬adidas Originals品牌及其原创精神。

Shanghai Salvaged

Hyatt Andaz

For Hyatt ANDAZ in Shanghai, we designed and produced a sofa bench entirely out of recycled / second-hand wood titled “Shanghai Salvaged.” To make this environmental-friendly piece come to life, we collected scrap wood from different locations throughout Shanghai – old doors, window frames, tables, dressers, chairs, construction walls, etc…all stuff that otherwise would’ve been thrown away. The piece sits in the lobby of the hotel, right next to the main entrance.

我们受上海凯悦安达仕酒店委托设计并制作了一款沙发长凳，这个名为“再生上海”的沙发作品全部采用回收木材制作而成。为了完成这样一个环保作品，我们在上海各处收集各类原本将要被废弃的木料：老木门、窗框、桌椅、梳妆台、木质墙体等…作品目前被放置于正对酒店大堂入口处的地方。

Free Run +2 City Pack – Shanghai

Nike

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Five cities are represented in the release of Nike Running’s Free Run +2 CITY PACK: New York City, London, Tokyo, Rio de Janeiro, and Shanghai. The different colorways are based on iconic colors from the respective cities. Deep burgundy represents the tiled rooftops of traditional architecture dotting the Shanghai skyline; pine green captures Rio de Janeiro’s grit and flair; anthracite’s starkness is quintessentially New York; black channels Tokyo street style; while London’s version arrives in a gentlemanly khaki.

For the Shanghai release, we created a video featuring a night run by two local athletes whose routes take them through the juxtaposed ‘old vs. new’ dichotomy that makes up modern Shanghai. We present the video in black and white, with a color desaturation effect to bring out the deep burgundy colorway of the Shanghai edition shoes. We intercut GPS map-tracer motion graphics that track the runners as they make their way through the city, crisscrossing each other and finally ending their run at the South Bund riverfront.

Nike跑步系列发布了以这5个代表地：纽约、伦敦、东京、里约热内卢和上海为主题的Free Run +2 城市系列。配色上更是融入了每个城市的地方特色。深酒红色代表的上海，松绿色象征着里约热内卢，煤灰色代表美国纽约，黑色代表具有街头风格的东京；而代表着绅士的卡其色则是英国伦敦。

我们为其中的上海款制作了一条短片，片中两个当地的夜跑者用“新”与“旧”的跑步路线贯穿这座摩登上海城。该片采用黑白效果，以降低整体画面色彩饱和度的处理方式来突出跑鞋的本身颜色特征，并且在短片中应用了GPS动态地图效果将两人的跑步路线交织在一起，跑步路线最终汇聚在黄浦江的南外滩。

Nike Free Run +2 City Pack: Shanghai, New York, London, Rio De Janeiro, & Tokyo

Nike Free Run +2 City Pack: Shanghai

Festival Collection

adidas Originals

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For adidas Originals’ Festival Collection, we created a print campaign and a short film. The key visuals captured celebrity brand ambassadors Fan Bingbing, Eason Chan, JJ Lin, and Charlene Choi in raw, authentic urban environments true to the street-fashion spirit of the brand. The film was shot in Hong Kong, Taiwan, and Beijing with a creative treatment and script that playfully combines the four celebrities. The piece reminds us that the festival season is a time to stop and think about the ones who matter most to us, how far we’ve come in the past year, where we’re going next year, and to no matter what, always be true to ourselves along the way.

We also created a short teaser to showcase the Festival Collection’s footwear line.

The print campaign was leveraged nationwide in retail, digital, OOH, and print media, with the film being broadcast digitally and in select retail / OOH locations.

For the key visuals, we collaborated with Los Angeles / Shanghai-based photographer Ben Miller and Beijing-based photographer Chen Man.

我们为adidas Originals新年系列创作了平面硬广及短片内容。这次的主视觉真实展现了其品牌代言人范冰冰，陈奕迅，林俊杰和蔡卓妍的形象，在真实的城市场景中还原品牌的街头时尚精神。短片以一个富有创意性的表达方式让四位艺人分别穿行于香港，台湾和北京城中最具代表性的场景中。这个作品希望提醒我们在节日季来临之时，应该想想谁才是对自己最重要的人，过去的一年都有什么收获，新的一年又有何期许，不论如何，还是应该忠于真我始终如一。

我们也为节日系列鞋款创作了一支预告片。

平面硬广被广泛运用于其全国零售店铺，网络，户外和平面媒体的广告栏，与此同时，短片也在指定店铺 / 户外播放。

我们与来自于洛杉矶和上海之间的摄影师Ben Miller以及北京摄影师陈漫共同合作完成了这一季的平面主视觉。

Fan Bingbing / 范冰冰

Eason Chan / 陈奕迅

Charlene Choi / 蔡卓妍

J.J. Lin / 林俊杰

Festival Footwear Collection Teaser

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“Rethink” Installation

Lee

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In the early stages of LEE’s Rethink denim jean production process, recycled coffee grounds are used as fiber to reduce environmental impact. LEE engaged us to create a retail installation to visualize its sustainable approach and challenge consumers to Rethink the denim making process. For the installation, we created a sculpture using raw materials from LEE Rethink’s process. The sculpture is made up of over 5,000 balls of all-natural raw cotton, 200 spools of cotton thread, 50 bags of coffee beans and recycled coffee grounds, and 20 articles of LEE Rethink denim products.

在LEE的Rethink (想未来) 丹宁系列的制作初期用回收咖啡渣来生产面料的创新低碳可持续观念来减少对环境的污染。LEE希望通过这样的方式向都市年轻人诠释Rethink (想未来) 主张，喊出可持续宣言。在这个装置中，我们重现了LEE的Rethink (想未来)的整个演变过程，雕塑通过5000个纯天然棉球，200卷棉线，50包回收的咖啡豆和咖啡渣及20条Rethink (想未来) 系列的丹宁产品。

The sculpture’s unibody, “mobius strip”-like form beautifully reveals the interconnected nature of the materials in each step of LEE Rethink’s eco-friendly, sustainable denim-making process. The sculpture hangs in LEE’s Shanghai flagship store on Nanjing West Rd. If you are passing by, be sure to check it out.

一体化的雕塑，“莫比乌斯带”的造型体现了LEE在Rethink’s过程中的每一个进步及可持续化的制作过程。这个装置被悬挂于LEE在上海南京西路的旗舰店内。如果你恰好经过，不妨进去一看。

Shadow Art

L'Oreal

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We created a light sculpture / shadow art installation for L’Oreal’s Men Expert face wash ”Dare / 敢” campaign. The installation was created by repurposing 300 packages of the product into a hanging 3D sculpture that, when light cast on it, rendered a “敢” (the Chinese character for “dare”) shadow on a studio wall.

This is the first time (and to our knowledge, still the only time) this art technique has been used to produce a Chinese character. A daring task indeed, and we had a ton of fun pulling it together. We spent about two weeks pre-designing and testing the technique, and 12 hours installing the sculpture.

我们为欧莱雅男士专业护肤系列的洁面膏产品的“敢”系列活动创作了一个光影雕塑装置。装置将300个产品包装悬挂于半空营造出一个3D效果。再通过光的照射，将“敢”字呈现于墙面。

据我们所知这是第一次，也是仅有的一次以这种艺术方式来呈现一个汉字。这是一次大胆的尝试，我们用了整整两周时间去做前期设计和技术测试，再花了12个小时做现场执行，这整个制作过程都是非常有趣的。

Making-Of

Sculpture Details

Let’s Gap Together

Gap

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We created two commercials for iconic American clothing brand Gap. The 30-second stop-motion pieces bring to life the brand’s “Let’s Gap Together” campaign manifesto with handcrafted screen-printing and painting treatments on Gap products together with a few other playful props. The English version will run in Hong Kong; the Chinese version will run throughout Mainland China.

The brand manifesto in English reads: “Let’s laugh, cry, kiss, fall in love, run, dance, skate, be free, have fun, cut loose, escape, wear what we want, live the dream, and be ourselves, because it’s a big, beautiful world out there. Let’s live it together.”

我们为美国标志性服装品牌Gap创作了2条广告。在30秒的定格动画中我们用丝网印刷和绘画的方式将 “Let’s Gap Together” 的品牌宣言生动的呈现在Gap的产品及其他配件道具上，英文版被用于香港地区，中文版本被用于中国大陆地区。

品牌宣言中文版：“LET’S，笑，哭，亲吻，恋爱，奔跑，跳舞，滑板，自由自在，无拘无束，甩掉束缚，随时，找乐，想怎么穿就怎么穿，梦不停，做自己，因为这是一个大大的精彩世界。让我们尽情体验TOGETHER。”

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Making-Of

Asia Art Collection

Vans

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We created a psychedelic animation to help promote the release of Vans’ “Asia Art Union / 亚洲艺术联盟” TEE Collection, Summer 2015.

The collection features exclusive designs from seven Chinese artists: Tyakasha, Panda, Du Yan Ai Zi, Dick Ng, Jahan, Cao Zheng, and Keke.

2015年夏天，我们为Vans “Asia Art Union / 亚洲艺术联盟” T恤系列的推出制作了一条定格动画。

我们集合了7位中国艺术家参与其中的设计：Tyakasha、Panda、独眼矮子、 Dick Ng、Jahan、Cao Zheng、Keke。

Women’s “Unstoppable” Campaign

adidas Originals

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We created a spot for adidas Originals’ “Unstoppable” women’s campaign featuring the brand’s four leading ladies: Rita Ora, Fan Bingbing, Gianna Jun, and Jolin Tsai. The film combines photography stills, live-action footage, and stop-motion animation into a fun, experimental treatment.

我们为adidas Originals名为“势不可挡”的女子系列广告制作了一条视频短片，主角是该品牌的四位女星代言人：Rita Ora、范冰冰、全智贤及蔡依林。短片将静态照片与动态影像相结合以类似定格动画的方式为大家呈现出有趣且略带实验感的效果。

Denim Campaign

Levi's

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We created a Fall denim campaign for Levi’s to help promote the brand’s e-commerce shop ahead of China’s annual 11/11 shopping holiday (the equivalent of “Black Friday” in China). The campaign features songwriter / popstar Chen Chusheng together with fashion icon Chen Ran in a raw and rambunctious, garage rock-inspired story showcasing seasonal denim looks.

我们为牛仔品牌李维斯在中国的天猫商城创作了一条针对“双11购物狂欢节”（“黑色星期五”的中国版）的秋季牛仔系列广告短片。广告短片邀请歌手陈楚生和演员兼时尚达人身份的陈燃以近乎粗暴直接的车库摇滚风格展示牛仔造型。