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We created a series of videos for Gap 1969 Denim to help consumers understand the benefits of and differences between 10 mens and womens premium jean fits offered by the brand. The videos were used online and in-store in the greater China region, with type treatments created in three languages: English, Traditional Chinese, and Simplified Chinese.
我们为Gap 1969创作了一系列广告短片以便让消费者全面了解该系列的十款优质男女款牛仔裤的特性。这些短片分别有英文、繁体中文和简体中文字幕版，被广泛运用于大中华地区的网络和品牌实体店铺。
We created a summer campaign lookbook for Levi’s mens line. The campaign features celebrity brand ambassadors Gao Yunxiang (actor) and Yang Zongwei (songwriter / pop star). The imagery tells a story of classic Americana aesthetics while showcasing seasonal denim looks. The campaign was shot on location in Shanghai by agency creative director Adam Schokora.
我们为Levi’s品牌的男装系列拍摄了夏季产品目录，这些平面照片不仅展现了品牌合作艺人演员高云翔和流行歌手杨宗纬的独特个性，也在表现新季度牛仔设计的同时呈现了经典的美式风。该系列平面摄影由本机构创意总监Adam Schokora掌镜并于上海完成拍摄。
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We created :45 and :15 second commercials for Puma featuring international supermodel and actress Liu Wen. The film was part of the launch of Liu Wen’s brand ambassadorship for Puma in Asia. While treading in her Ignite Disc footwear, the spot tells the story of Liu Wen’s everyday “Turn It On” moments and gives us an inside look at the rigorous training and running routines required to maintain her world-class runway glamour. Forever Faster!
我们为Puma品牌创作了45秒版和15秒版的短片以呈现国际超模女星刘雯的真实风范，该片也完美揭开了刘雯成为其品牌最新亚洲代言人的序幕。作品讲述了刘雯在其日常生活中脚踩Ignite Disc跑鞋的“Turn It On”时刻，并揭示了世界级超模为保持其在梯台上的完美状态是如何在背后严格坚持训练及常规运动的。Forever Faster!
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Behind the Scenes
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To help LEE celebrate its 125th anniversary and to promote its commemorative, limited edition line of +101 denim, we created a digital campaign featuring local creative culture brand ambassadors. The campaign photography was a fun series of cinemagraphic portraits. The series captures intimate portraits of local creatives “at work” in their +101 denim, of which, only 1250 top / bottom sets were produced and released in China. LEE leveraged the cinemagraph series on a the brand social platforms and other digital media outlets. We also created a set of still portraits and product shots for the campaign.
为了庆祝品牌LEE成立125周年及推广其限量纪念款+101牛仔系列，我们策划并执行了一场以展现本土创意文化为目标的品牌宣传活动。活动影像以一系列有趣的cinemagraphic形式呈现。这个系列近距离捕捉本土创意人身着+101牛仔在“工作状态下”的瞬间，而该系列在中国大陆地区仅限量发售1250套(上衣及下装)。同时LEE也将我们创作的这些动图系列广告发布在品牌社交媒体和其它网络平台上。除此之外，我们也为此次宣传拍摄了一套肖像和产品图。
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Traveling is a passion that many of us share. The sights, sounds, and smells are all part of the adventure that a new destination brings. This was our inspiration for a short film titled “What’s Your Andaz?” that we created for the launch of Hyatt Andaz in Shanghai. The film tells the story of an Andaz guest (a photojournalist) in town for business, going about his day working and exploring Shanghai through the eyes of the Andaz brand experience. At the end of his day, he finds himself back – not at just any hotel, but – where he should be: home.
Andaz is Hyatt’s new collection of contemporary, boutique-inspired hotels, located in the dynamic, distinctive neighbourhoods of key world cities and inspiring resorts. The Shanghai property is the first Andaz in Asia, and is located in the Xintiandi area (88 Songshand Rd.)
旅行总是大家乐于分享的事情。我们的所见、所闻、所呼吸的别样气息都是目的地所赋予我们的全新体验。这也是此次我们为Hyatt旗下安达仕上海酒店的所创作“你的Andaz是什么？”短片的灵感来源，该片讲述了一位安达仕酒店的客人（摄影记者）在出差过程中，通过安达仕品牌体验顺利地完成工作并探索上海滩的各种奇遇。当一天结束，他回到的不只是一家酒店，而是让他有归属感的地方：家。
安达仕是Hyatt集团旗下当代感十足的精品酒店系类，它一般分布在世界的主要城市和度假胜地的摩登区域。上海安达仕酒店位于新天地（嵩山路88号），是其在亚洲开设的第一家门店。
We created a web series titled “Journey of Style” for eBay Style Xiu’s launch in China. Each episode of the series takes viewers on a journey to the world’s fashion capitals and style meccas (New York, London, Paris, etc.) to meet with eBay partner designers and fashion houses, and explore the unique street styles of each city.
The series showcases the global access and trusted inventory that eBay Style Xiu offers the Chinese market, and inspires consumers with an insider’s look at emerging global style trends.
In addition to the Journey of Style series, we also created a making-of documentary capturing eBay Style Xiu’s inaugural fashion photo shoot in Shanghai.
We created a web series titled “Journey of Style” for eBay Style Xiu’s launch in China. Each episode of the series takes viewers on a journey to the world’s fashion capitals and style meccas (New York, London, Paris, etc.) to meet with eBay partner designers and fashion houses, and explore the unique street styles of each city.
The series showcases the global access and trusted inventory that eBay Style Xiu offers the Chinese market, and inspires consumers with an insider’s look at emerging global style trends.
In addition to the Journey of Style series, we also created a making-of documentary capturing eBay Style Xiu’s inaugural fashion photo shoot in Shanghai.
Journey of Style – New York
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In the first episode of “Journey of Style,” we travel to New York City with renowned fashion blogger Peter Xu (徐峰立) and meet up designers / retailers including Steven Alan, Monica Botkier, Catherine Malandrino, The Ruffian Boys (Brian Wolk & Claude Morais), and Charlotte Ronson.
In the first episode of “Journey of Style,” we travel to New York City with renowned fashion blogger Peter Xu (徐峰立) and meet up designers / retailers including Steven Alan, Monica Botkier, Catherine Malandrino, The Ruffian Boys (Brian Wolk & Claude Morais), and Charlotte Ronson.
Journey of Style – London
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In the second episode of “Journey of Style,” we travel to London with renowned stylist / author A Qiuqiu to meet up with her English counterpart, fashion blogger Navaz Batliwalla (aka: DisneyRollerGirl).
In the second episode of “Journey of Style,” we travel to London with renowned stylist / author A Qiuqiu to meet up with her English counterpart, fashion blogger Navaz Batliwalla (aka: DisneyRollerGirl).
Journey of Style – Paris
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In the third episode of “Journey of Style,” we travel to Paris with renowned Beijing-based fashion designer Zhang Chi to meet up with Parisian actress, TV personality, and fashionista Solweig Rediger-Lizlow.
In the third episode of “Journey of Style,” we travel to Paris with renowned Beijing-based fashion designer Zhang Chi to meet up with Parisian actress, TV personality, and fashionista Solweig Rediger-Lizlow.
eBay Style Xiu – Inaugural Seasonal Campaign Documentary
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For eBay Style Xiu‘s launch in China, we produced a making-of documentary with blogger Xu Fengli capturing the brand’s inaugural fashion photo shoot in Shanghai.
eBay Style Xiu is a mass-fashion lifestyle buying platform for the Chinese market bringing the largest online selection of fashion and apparel from around the world to local consumers in a simple and easy shopping experience.
For eBay Style Xiu‘s launch in China, we produced a making-of documentary with blogger Xu Fengli capturing the brand’s inaugural fashion photo shoot in Shanghai.
eBay Style Xiu is a mass-fashion lifestyle buying platform for the Chinese market bringing the largest online selection of fashion and apparel from around the world to local consumers in a simple and easy shopping experience.
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We created a digital campaign for Levi’s featuring singer / songwriter Chen Chusheng and his son.
The campaign helped launch Levi’s new online children’s store on e-commerce platform T-Mall via the promotion of a seasonal line of products designed for father-and-son wear.
我们为Levi’s创作了一条讲述音乐唱作人陈楚生和他“儿子”的网络宣传短片。
该片在为Levi’s童装天猫旗舰店的全新上线做推广的同时，也展示了当季的父子装产品线。
Stoli’s Orgnl.TV is a platform that celebrates one-of-a-kind places, people, and experiences across the creative fields of art, music, and fashion. We helped launch Orgnl.TV in China with a series of short films featuring three leading-edge artists: art collective Momorobo (Sally Zou & Morris Lee), fashion “re-designer” Zhang Na, and music producer duo Dead J x Wang Meng.
Stoli Orgnl.TV是一个赞扬来自艺术、音乐和时尚创意领域的独特场所/人和体验的平台。我们为Orgnl.TV进入中国市场打造了一系列的短片，分别讲述了三组创意先锋的艺术家故事：艺术团体Momorobo (Sally Zou & Morris Lee)、时装“再造设计师”张娜以及音乐制作二人组Dead J x 王萌。
In this video, we feature the Shanghai-based art collective Momorobo and its members Sally Zou and Morris Lee. The duo share their creative process and inspirations, while recreating a little piece of the “Momorobo world” in a set-designed white room.
在这条短片中，我们拍摄了上海艺术团体Momorobo及其成员Sally Zou和Morris Lee，他们在一个全白的置景房间重现一块小小的“Momorobo”世界，并借此分享自己的创意过程和灵感来源。
In this video, we feature Shanghai-based fashion “re-designer” Zhang Na, whose work focuses on using second-hand fabrics and materials to create not only new clothing pieces, but also new memories and emotions.
在这条短片中，我们拍摄了来自上海的时装“再造设计师”张娜，她的作品主要使用二手布料和材质，在创作新的时装作品之中，也诠释出全新的记忆和情感。
In this video, we feature renowned Beijing-based electronic musician Dead J and Shanghai-based multi-media artist Wang Meng. The duo regularly collaborate on live ‘music x art’ performances and have been performing together on tours in China and Europe since 2010.
在这条短片中，我们拍摄了知名的北京电子音乐人Dead J和上海多媒体艺术家王萌，他们时常合体创作“音乐x艺术”的现场演出，并于2010年起一起在中国和欧洲多国进行巡演。
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We created :30 and :15 second campaign spots for adidas Originals’ ZX Flux collection. The spots tell a visual story of infinite possibilities and limitless future, positioning ZX Flux footwear as the essence of modernity and the modern look.
The spots feature celebrity brand ambassadors Deng Chao, Eason Chan, Wu Yifan, and Fan Bingbing and were leveraged digitally, in-store, and throughout the Beijing / Shanghai / Guangzhou metro. The Metro placement was as a stop-motion execution that interacts with viewers as a result of the train’s forward motion. The video below shows the final result.
我们为adidas Originals的ZX Flux系列创作了30秒版和15秒版的短片。短片一展具有摩登精髓和潮流外观的ZX Flux鞋款的无限可能及无尽未来。
在该短片中，以品牌代言人邓超、陈奕迅、吴亦凡和范冰冰的形象还原品牌的时尚精神。该片被广泛运用于其全国零售店铺、网络和北上广的地铁移动广告位，其中地铁移动广告位以定格连续画面的形式通过列车高速运动带给车内乘客连贯画面的观感体验，以下短片则是最终效果。
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adidas Originals ZX Flux 2016 – Metro Stop-Motion Execution
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We created a 30 sec and 15 sec video campaign to promote Vans’ Spring 2016 Off The Wall Art Collection.
The tee collection features exclusive designs from nine Asian artists: Panda Mei, Tyakasha, LINWENXIN, Page Payne, Zlism (Zoie Lam), Mina Kwon, Devil丁, 丁几 and Felix勺子.
我们为Vans2016年Off The Wall春季艺术家合作款创作了30秒和15秒动画短片。
该T恤系列的独特设计来自九位亚洲艺术家：梅洹林、塔卡沙、独眼矮子林文心、彭斯 (小六)、Mina Kwon、Zlism (Zoie Lam)、Devil丁、丁几以及Felix勺子。
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