Tag Archives: china

Mobile Pop-up Store

adidas Originals

 

无法观看？前往优酷

For adidas Originals’ “This Is Me” campaign in China, we created a mobile pop-up store in a customized bus. The bus featured interactive consumer experiences, multimedia displays, product showcases / give-aways, and other key communications content throughout.

The mobile pop-up store went on a 5 week, 9-city China roadshow before arriving in Shanghai for activities culminating in the campaign’s grand finale party.

我们为adidas Originals在中国大陆区的“This Is Me”活动中打造了一辆移动巴士车pop-up店铺，并为其设计了整体视觉及内饰结构。巴士内部设置了多个与消费者互动的装置、多媒体展示、商品/赠品陈列，品牌的主视觉信息也被巧妙的设计在车内装饰中。

这辆移动的pop-up店铺历经五周时间在中国大陆区的九个城市进行巡回宣传，以上海站作为终点为整个活动画下完美句点。

You Might Also Like

NMD – What’s Next?

adidas Originals

 

无法观看？前往优酷

To help celebrate the 1 year anniversary of adidas Originals’ game-changing sneaker line “NMD,” we created a campaign featuring a crew of creative culture champions and fashion influencers including actors, television hosts, magazine editors, pop-singers, rappers, models, and style mavens.

We also created an animation for the campaign to show the evolution of NMD over the past year from the now-classic OG colorway to countless iterations of the extended NMD family.

The campaign ran chiefly on social media and digital channels throughout China, with some print usage as well.

我们为adidas Originals的颠覆型鞋款——NMD系列诞生一周年创作了一组以创意界文化先锋和时尚潮人为主角的平面作品，其中包括演员、主持人、杂志编辑、流行歌手、说唱艺人、模特、潮人等。借此来传达“过去赋能未来”的街头潮流精神。

我们同时也为此次推广活动创作了一条动画短片以展现NMD系列在过去一年中是如何从最初的经典配色款延伸到如今多重进阶款式及配色的NMD大家族。

该活动的平面视觉作品及其动画短片被主要用于中国大陆地区的网络和平面媒体宣传。

Higher Brothers / 海尔兄弟

Chen Haipei / 陈海沛

Jasin Chang

Cheng Yingjie / 程颖婕

HyoRaKuHi / 冯乐飞

Jenny Zeng / 曾妮

Jeffery Tung / 董又霖 

Annie Sun / 孙伊涵

Alan

Meng Jia / 孟佳

TEISAHIRO

Maxine

Chen Xi / 陈希

Jenny Zhou

Lin Zijun / 林子君

You Might Also Like

House of Vans

Vans

 

无法观看？前往优酷

We created a video campaign to promote Vans’ annual House of Vans summer event series in Asia. House of Vans is a traveling hub of culture, creativity, and sport in which Vans celebrates its main brand pillars: music, art, skate. House of Vans made stops in Beijing, Guangzhou, Xi’an, Hong Kong, and Seoul, and presented a variety of creative workshops (painting, photography, screen printing, etc), exhibitions, live musical performances, skate opportunities, and raucous partying – a real good time for everyone involved.

For the campaign videos, we combined monster-inspired animations and live footage to introduce House of Vans in fun, interactive shorts. The content was used online, in-stores, and at the House of Vans events throughout Asia.

我们为Vans品牌的House of Vans年度亚洲区夏季活动做了一系列的宣传短片。House of Vans是一场以文化、创意和运动为主题的巡回活动，通过该活动来颂扬品牌的三大核心内容：音乐、艺术和滑板文化。House of Vans此次巡回历经北京、广州、西安、香港和首尔站，呈现了多元化的创意工作坊（绘画、摄影、丝网印刷等）、展览、现场音乐演出、滑板表演以及躁动派对，这绝对是一场众人参与的美妙盛宴。

活动短片中，我们从怪物中衍生出动画人物与实拍画面相结合，来呈现House of Vans的精彩和互动。该片用于网络、品牌门店以及House of Vans亚洲区的活动现场。

 

无法观看？前往优酷

House of Vans – Hong Kong Teaser

 

无法观看？前往优酷

House of Vans – Beijing Teaser

 

无法观看？前往优酷

House of Vans – Guangzhou Teaser

 

无法观看？前往优酷

House of Vans – Seoul Teaser

 

无法观看？前往优酷

House of Vans – Xi’an Teaser

 

无法观看？前往优酷

You Might Also Like

90/10

adidas

 

无法观看？前往优酷

 

To support the release of the newest addition to adidas Athletics’ high-end luxe outerwear line, Z.N.E, we explored the brand’s 90/10 concept (90% mental focus, 10% everything else) in a short film series.

The films feature Ningze Tao, a gold medal winner and Olympian swimmer; Hui Ruqi, the captain of the China women’s national volleyball team; Eddie Peng, a renowned actor and fitness buff; and Janine Chang, a celebrated actress and running enthusiast.

The series looks at how to deal with everyday distractions in order to find complete focus in preparing for our next endeavor (on or off the field).

Using premium fabrics suitable for both spring and summer, the new Z.N.E. jacket is designed with pre-game comfort in mind. Inside the hood, a sewn mantra reminds athletes to maintain a constant state of focus.

我们为阿迪达斯“运动型格系列”的高端户外新品Z.N.E发布，创作了一系列挖掘品牌90/10概念（90%的全心投入加10%的无限可能性）的短片。

我们与宁泽涛（游泳运动员），惠若琪（排球运动员），彭于晏（演员/运动狂热份子）和张钧甯（演员/跑者）共同合作完成该系列短片。

短片中，镜头跟随着四位主角，看他们如何在赛场内外对抗干扰，做到全神专注地投入。

新款Z.N.E 90/10连帽外套采用适合春夏穿着的高端舒适面料，为轻松备战而设计。更在连帽内侧植入专注箴言以激励运动员保持专注状态。

 

无法观看？前往优酷

 

You Might Also Like

Spring Apparel Story

Vans
We created a print campaign for Vans’ S/S 16 collection, The imagery was captured in an apparel story lookbook featuring a variety of brand collaborators and ambassadors in China, including illustrator Ton Mak, guitarist Red (of the heavy metal band “Must Be Red”), tattoo artist David Pollen, rapper and parkour runner Wan Zi, and skater / actor Liu Xiangjun. The campaign was shot by agency founder and creative director Adam Schokora.
我们为Vans2016年春夏系列创作了平面硬广，图片被收录在其产品目录中，通过这些图片真实展现了各类与品牌合作的中国艺术家形象，他们包括：插画家Ton Mak、吉他手Red（女子金属核乐队”Must Be Red”成员）、纹身艺术家David Pollen、说唱艺人及跑酷达人丸子以及滑手/演员刘相君。该系列平面硬广由本机构创始人兼创意总监Adam Schokora亲自掌镜。

You Might Also Like

Music Lovers

Tonlion

 

无法观看？前往优酷

We created a spot to promote a fall / winter parka for fashion brand Tonlion. The parka is especially for music lovers with earphones ergonomically designed into the hood, allowing for optimized wire management and a premium listening experience. The spot combines live-action shooting, stop-motion animation, and a variety of illustration, graphic, and hand-made textural effects. The content was used digitally and in select OOH executions.

我们为服装品牌唐狮的极地羽绒系列创作了一条视频短片。该羽绒系列以耳机线替代帽绳的设计为音乐爱好者们提供了一种更为极致的聆听体验。短片将真人动态影像、定格动画，以及大量插画、绘画和手绘效果融为一体。该作品被广泛运用于网络及指定户外媒体。

You Might Also Like

“Turn It On” w/ Liu Wen

Puma

 

无法观看？前往优酷

We created :45 and :15 second commercials for Puma featuring international supermodel and actress Liu Wen. The film was part of the launch of Liu Wen’s brand ambassadorship for Puma in Asia. While treading in her Ignite Disc footwear, the spot tells the story of Liu Wen’s everyday “Turn It On” moments and gives us an inside look at the rigorous training and running routines required to maintain her world-class runway glamour. Forever Faster!

我们为Puma品牌创作了45秒版和15秒版的短片以呈现国际超模女星刘雯的真实风范，该片也完美揭开了刘雯成为其品牌最新亚洲代言人的序幕。作品讲述了刘雯在其日常生活中脚踩Ignite Disc跑鞋的“Turn It On”时刻，并揭示了世界级超模为保持其在梯台上的完美状态是如何在背后严格坚持训练及常规运动的。Forever Faster!

 

无法观看？前往优酷

Behind the Scenes

 

无法观看？前往优酷

You Might Also Like

Like Father, Like Son

Levi's

 

无法观看？前往优酷

We created a digital campaign for Levi’s featuring singer / songwriter Chen Chusheng and his son.

The campaign helped launch Levi’s new online children’s store on e-commerce platform T-Mall via the promotion of a seasonal line of products designed for father-and-son wear.

我们为Levi’s创作了一条讲述音乐唱作人陈楚生和他“儿子”的网络宣传短片。

该片在为Levi’s童装天猫旗舰店的全新上线做推广的同时，也展示了当季的父子装产品线。

You Might Also Like

ZX Flux Campaign Spots

adidas Originals

 

无法观看？前往优酷

We created :30 and :15 second campaign spots for adidas Originals’ ZX Flux collection. The spots tell a visual story of infinite possibilities and limitless future, positioning ZX Flux footwear as the essence of modernity and the modern look.

The spots feature celebrity brand ambassadors Deng Chao, Eason Chan, Wu Yifan, and Fan Bingbing and were leveraged digitally, in-store, and throughout the Beijing / Shanghai / Guangzhou metro. The Metro placement was as a stop-motion execution that interacts with viewers as a result of the train’s forward motion. The video below shows the final result.

我们为adidas Originals的ZX Flux系列创作了30秒版和15秒版的短片。短片一展具有摩登精髓和潮流外观的ZX Flux鞋款的无限可能及无尽未来。

在该短片中，以品牌代言人邓超、陈奕迅、吴亦凡和范冰冰的形象还原品牌的时尚精神。该片被广泛运用于其全国零售店铺、网络和北上广的地铁移动广告位，其中地铁移动广告位以定格连续画面的形式通过列车高速运动带给车内乘客连贯画面的观感体验，以下短片则是最终效果。

 

无法观看？前往优酷

adidas Originals ZX Flux 2016 – Metro Stop-Motion Execution

 

无法观看？前往优酷

You Might Also Like

“Off The Wall” Art Collection

Vans

 

无法观看？前往优酷

We created a 30 sec and 15 sec video campaign to promote Vans’ Spring 2016 Off The Wall Art Collection.

The tee collection features exclusive designs from nine Asian artists: Panda Mei, Tyakasha, LINWENXIN, Page Payne, Zlism (Zoie Lam), Mina Kwon, Devil丁, 丁几 and Felix勺子.

我们为Vans2016年Off The Wall春季艺术家合作款创作了30秒和15秒动画短片。

该T恤系列的独特设计来自九位亚洲艺术家：梅洹林、塔卡沙、独眼矮子林文心、彭斯 (小六)、Mina Kwon、Zlism (Zoie Lam)、Devil丁、丁几以及Felix勺子。

 

无法观看？前往优酷

You Might Also Like