We created a print campaign for Coca Cola’s Schweppes +C product. The campaign was designed to communicate the launch of +C’s sleek can packaging and also promote the full portfolio of Coca Cola sleek can products in Greater China.
Campaign photography was shot by agency creative director Adam J. Schokora.
我们为可口可乐旗下的怡泉+C品牌创作了一组平面硬广。该主视觉旨在呈现+C摩登罐包装并全面配合可口可乐全套摩登罐在大中华地区的全面上市。
该平面广告由本机构创意总监Adam J. Schokora掌镜。
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To celebrate adidas Originals bringing back its iconic late-1980s ZX750 runners to China in a limited edition ‘bluebird dark slate’ colorway, we executed an epic guerrilla street-art campaign. The campaign engaged street artist crews in Beijing, Shanghai, Guangzhou, and Chengdu to bomb their hometowns with interpretations of the shoes in varied art styles.
Before hitting the streets, we pre-designed a stop-motion animation with hundreds of frames. Each frame of the animation featured the shoes in different positions. The frames were assigned to different artists around the country who had the freedom to recreate them in their own art stye. When the artists executed their artwork on the city walls, our photography team captured hi-res photos of each artwork. These photos were reassembled as the frames in this stop-motion video.
The animation tells the story of the ZX750s going on a nationwide journey while coming alive on city walls across China. The shoes’ urban adventure has them walking, jogging, jumping, spinning, dancing, etc., while the street-art styles and techniques morph from wheatpaste, to stencil, spray paint, marker, and stickers. The animation also links up a few select storefront treatments we incorporated into the campaign.
我们为adidas Originals复刻其八十年代末的ZX750经典鞋款进行了大规模的游击式街头艺术活动，此次旨在宣传ZX750暗灰蓝配色款在中国市场的推广。该活动集结了北京、上海、广州和成都的街头艺术家分别在各自城市中以多样化的街头艺术形式展现这双经典鞋款。
在街头执行之前，我们预先设计了一个几百帧的定格动画，这双跑鞋不停的走到不同的地点。我们将画面分配给不同的艺术家，并由他们在各自城市进行自由创作，而在每一位艺术家开始墙上创作时，我们的摄影团队则跟拍捕捉了这些作品的高清图片画面。最后这些照片也被融合到原本的定格短片中。
该短片展现了一场关于ZX750游走于中国各城墙面的国境之旅。这双跑鞋被艺术家们以wheatpaste、stencil、喷绘、马克笔涂鸦以及贴纸等街头艺术技艺在它的城市探险中漫步、小跑、跳跃、旋转、跳舞等等。片中亦展现出参与此次宣传的品牌指定店铺。
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We created a video campaign to helped build awareness for Vans’ “Go Skate Day.” The campaign was leveraged to drive traffic to the brand’s activation platform, where consumers could view related content, participate in a DIY obstacle contest, and vote on favorite submissions from the local skate community.
我们为Vans的”Go Skate Day”活动创作了一条短片，该片旨在引导并激发人们前往其品牌官方活动页面了解活动详情、参与DIY障碍物竞赛并从当地滑板赛区选出自己最喜欢的DIY障碍物。
We created the Fall / Winter 2014 seasonal campaign for adidas Originals in Greater China. Working with celebrities and brand ambassadors Eason Chan, Fan Bingbing, Charlene Choi, Gianna Jun, and JJ Lin in raw authentic urban environments, the campaign key visuals and videos communicated the true street fashion spirit of the brand.
The campaign was shot in Beijing, Taiwan, Hong Kong, and Seoul, with assets used nationwide in retail / point-of-sale, digital, and print media. For the project, we collaborated with New York-based photographer Carmen Chan, Beijing-based photographer Chen Man, and Seoul-based photographer Hong JangHyun.
我们为adidas Originals中国大陆地区2014年秋冬系列创作了季度广告。这次的主视觉和短片真实展现出其品牌代言人陈奕迅、范冰冰、蔡卓妍、全智贤和林俊杰的形象，在真实的城市场景中还原了品牌的街头时尚精神。
该系列广告于北京、台湾、香港以及首尔拍摄，作品被广泛运用于其全国的品牌零售店铺、网络和平面媒体的广告栏。与此同时，我们与来自于纽约的摄影师Carmen Chan、北京摄影师陈漫以及韩国摄影师Hong JangHyun共同合作完成了这一季的平面主视觉。
Eason Chan / 陈奕迅
Fan Bingbing / 范冰冰
J.J. Lin / 林俊杰
Charlene Choi / 蔡卓妍
Gianna Jun / 全智贤
We designed the brand magazine for Gap’s “Let’s Gap Together” campaign for greater China. The magazine helps tell the brand’s rich culture and heritage in a market it’s new to. The layouts were done in both Chinese and English language. The final brand magazine was distributed throughout Hong Kong (English version) and mainland China (Chinese version).
我们为Gap品牌在大中华区的“Let’s Gap Together”活动设计了其品牌杂志。该杂志协助其在新的市场中展示自身品牌的文化和传承。平面设计被分为中英文两版，英文版被用于香港市场，中文版则用于中国大陆。
We designed and photographed a series of wallpaper / lockscreen imagery for use on Nokia 820 and 920 mobile phones. We created the imagery based on two general themes: 1) “The Amazing Everyday,” and 2) rich, striking color.
The purpose of producing the imagery was not only to offer users compelling content to personalize their devices, but also to transform the traditionally predictable stock image library into a daily source of visual inspiration for users.
The featuring of high quality, art-inspired imagery sets the brand apart as one that promotes exceptional design standards. The images come pre-loaded on the devices and are available to users globally.
For this project, we collaborated with 4 leading edge Chinese artists: Graphic Airlines, Ren Hang, Momo, and Xiaomi Keke.
We designed and photographed a series of wallpaper / lockscreen imagery for use on Nokia 820 and 920 mobile phones. We created the imagery based on two general themes: 1) “The Amazing Everyday,” and 2) rich, striking color.
The purpose of producing the imagery was not only to offer users compelling content to personalize their devices, but also to transform the traditionally predictable stock image library into a daily source of visual inspiration for users.
The featuring of high quality, art-inspired imagery sets the brand apart as one that promotes exceptional design standards. The images come pre-loaded on the devices and are available to users globally.
For this project, we collaborated with 4 leading edge Chinese artists: Graphic Airlines, Ren Hang, Momo, and Xiaomi Keke.
Nokia 920
Nokia 820
Xiaomi Keke
Graphic Airlines
Momo
Ren Hang
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The group of properties that sits at 179 Nanjing East Rd. near Shanghai’s Bund area is rich in cultural history. The buildings are in the process of restoration into a “show window of commerce, tourism, culture and life” integrating retails brands, restaurants, culture and art, as well as brand hotels to become a new fashion landmark of Shanghai. The complex will simply be known as The Central (外滩 中央).
The developers behind the project, Shanghai Bund Investment Group, engaged us to help tell the story of The Central from its turn of the 20th century beginnings to now, and beyond to the completion of the upcoming restoration / renovation.
To capture the story of The Central, we created an animation that features the icons, fashions, characters and evolution of Shanghai that weave together the rich history of the location. The animation, titled “Then, Now, and Beyond” premiered as VJ content during a performance by The Shanghai Restoration Project at the project’s groundbreaking ceremony. The animation has since been used online and together with communications / marketing materials targeting potential investors in the project and future tenants.
比邻上海外滩，位于南京东路179的地块潜藏丰富的文化底蕴，而此次复兴方案欲将其被打造为集名品店铺、餐饮、文化艺术以及知名酒店的“商业、旅游、文化和生活”窗口式地标型商圈，而其也有一个响亮的名字，The Central (外滩 中央)。
负责该项目的开发商“上海外滩投资开发集团”邀请我们为其创作一条描述二十世纪初期至今“外滩 中央”发展变迁的故事，并展现其今后将被复兴再造的风貌。
我们创作了一条动画短片来讲述“外滩 中央”的故事，其中一一呈现了上海在丰厚文化历史进程中曾出现过的偶像、时尚、特征和演变。这条名为“过去、现在、未来”的短片在上海复兴方案的奠基仪式上以VJ形式展示，并在之后作为该计划展示内容之一被广泛运用于网络及其市场部推广活动。
To celebrate the Year of the Horse, we created a limited-edition graphic tee for Gap. The tee graphic is a mosaic of an American flag made up of running horses. The tee is available in limited quantities at Gap stores in China, Hong Kong, and Taiwan throughout the festival season.
为了庆祝中国马年，我们为Gap品牌创作了一款限量版图案T恤，该T恤上的图案是以许多奔跑的马匹组成的美国国旗。此商品以限量发售的形式于新年季在中国大陆、香港以及台湾地区的品牌店铺上市。
We created a set of limited-edition packaging designs for Sprite. We worked with Shanghai-based digital illustrator Elephant to bring to life the basketball and skateboarding-themed cans, which feature brand ambassadors Kobe Bryant and Jay Chou. The cans were made available throughout greater China.
我们为雪碧品牌创作了一套限量版包装设计。该设计由我们与上海数码插画师大象合作完成，结合篮球和滑板的主题分别展现出品牌代言人科比和周杰伦的明星风采。该限量款罐装雪碧在大中华区贩售。
For Microsoft’s ongoing limited edition artist series (and to celebrate the “Year of the Snake”), we created a unique graphic treatment for the brand’s Wireless Mobile Mouse 3500. For this project, we collaborated with Shanghai-based designer Left.
The creative inspiration for this design concept comes from the ancient Chinese text called “Mountains and Seas,” which documents various facets of nature, geography, and biology. “Mountains and Seas” says that snakes rise from the sea each year and journey to land, only to return to sea at the end of the year. The snake is an important creature mentioned throughout the book. Furthermore, many monsters and gods that are mentioned in the book have human heads and snake-like bodies. An example of this is Fu Xi and his wife Nu Wa, the Chinese goddess who, according to legend, created the world and its people.
该设计概念的创意灵感来源于中国古籍《山海经》，其中记录了关于自然、地理与生物的方方面面。《山海经》中提到蛇会每年从海中而生，然后前往陆地，只有在年终才会再回到海里。书中也提及蛇是自然界中一种重要的生物，并且，书中的许多妖兽和神仙都是人头蛇身。比如这个设计中就是凫徯和女娲，后者在中国古代传说中创造了整个世界和全人类。
Desktop Wallpaper Design
We took characters from “Mountains and Seas” and presented them in a style that is similar to the shadow-puppets that were used by Chinese storytellers in ancient times. The red seal at the base of the mouse is Left’s name represented in a traditional artist mark. The overall result is an inspiring cultural remix full of Chinese traditional imagery and modern graphic elements.
我们借鉴了《山海经》里的人物并将其以类似中国古代皮影戏的艺术风格表现出来。鼠标尾部的艺术家签名以传统红色印章的形式呈现。总体上，整幅作品充分地体现出中国传统意象和摩登图形元素的灵感碰撞。
Packaging Design
