Tag Archives: china

Art Sessions

Volvo

 

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For Volvo’s Art Session project, we curated and art directed seven of China’s most prolific creative talents to re-imagine the new Volvo V60 Plug-in Hybrid. The setting for the project was a massive stage in the middle of Zurich’s Hauptbahnhof train station (Europe’s largest open air structure), with countless thousands of curious passer-by’s enjoying the performances and sometimes getting involved in the creative process.

Each artist was given nine hours to complete a treatment of the car, with the next artist painting directly overtop the previous treatment, thus creating a continuous flow of art and creativity across the 4-day event. Check out the time-lapse video above to understand how the cars evolved one after another.

For this project, we collaborated with artists representing a variety of styles, geographies, and interpretations of the topic: What is sustainable mobility of tomorrow? Participating artists, in order of performance, included Shadow Chen, Wang Meng, Sally Zou, Honghua, Hua Tunan, LEFT, and Shan Jiang x Ollie Munden.

在沃尔沃艺术展 (Volvo’s Art Session) 项目中，我们策划并引领了七位中国最具才华的艺术家以现场艺术形式呈现沃尔沃V60插电式混合动力车型。该项目将场地设置在苏黎世中央火车站的中心位置（欧洲最大的 开放式结构），无数路人经过此地尽享艺术表演过程甚至参与到艺术表演中。

每位艺术家有9个小时的现场创作时间将作品执行在整个车体上，下一位艺术家会直接用新的作品覆盖掉前一位艺术家的作品。这个项目不间断地整整持续了4天时间。观看上方的延时视频了解整个覆盖过程。

为了这个项目，我们联合了来自中国风格迥异、地区不同的艺术家，来展示同一主题：什么才是未来的可持续性？参与此表演项目的艺术家，包括：Shadow Chen, 王猛, Sally Zou, 红花, 画图男, LEFT, 江杉 x Ollie Munden。

 

 

Shadow Chen

 

 

Wang Meng

 

 

Sally Zou

 

 

Hua Tunan

 

 

Left

 

 

Hong Hua

 

 

Shan Jiang & Ollie Munden

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Seasonal Collection

Helen Lee

 

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We created a fun, psychedelic video cookbook / fashion film for Shanghai-based fashion label HELEN LEE’S. The video showcases the brand’s 2014 fall / winter collection.

我们为上海本土设计师服装品牌HELEN LEE创作了一条有趣的迷幻风格lookbook / 时尚短片，影片展示了该品牌2014年的秋冬系列。

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Superstar Films & Key Visuals

adidas Originals

 

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We created a series of short films and key visuals to help promote a selection of monthly Superstar sneaker drops. The film plays with slow motion, animation effects, and urban environments to create an aspirational, dreamy world showcasing the footwear’s unique patterns, color-ways, and design features. The key visuals were used in nationwide print media; the films were leveraged digitally and in-store.

我们为Superstar运动鞋的月季精选产品创作了系列短片和主视觉形象。短片通过慢镜头、动画效果及都市元素创作了一个梦幻世界以一种独特的方式展示鞋面印花、配色和设计特点。主视觉形象被应用于全平面媒体，短片被应用于网络及店铺内的宣传。

 

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R/G/B/Shanghai

Lane Crawford

 

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We were commissioned to participate in Lane Crawford’s “Modern Expressions” (of Shanghai) exhibition. Our piece for the exhibition is a visual celebration of the dynamic colors and lights that embody the spirit of the city. Our “Modern Expression,” titled “R/G/B/Shanghai” comes via a three window video-art and light-sculpture installation that breaks down into the building blocks of digital light and color: red, green, and blue. Each window is cast separately with impressions of Shanghai’s reds, greens, and blues.

我们受连卡佛委托参与了其上海店铺的“Modern Expressions”橱窗展的陈列设计工作 。 此次陈列作品以象征这座城市精神的明亮色彩加以灯效点缀呈现出一场完美的视觉盛宴。我们将“Modern Expressions”作品命名为“红 / 绿 / 蓝 / 上海”，在三个橱窗中分别以红、绿、蓝三色灯光配以艺术视频及光雕装置组成。每个橱窗分别对应上海的红、绿、蓝印象主题。

Through these colorized lenses, the video installations explore elements essential to our appreciation and understanding of Shanghai. Through red, we see traditional Shanghai’s heritage, culture, and old-world elements. Through green, we see the organic and natural elements of Shanghai. Through blue, we see the modern and futuristic elements of Shanghai – the gleaming metropolis of man-made ambition.

通过这些彩色画面带你一探我们对上海这座城市的了解与喜爱。经由红色传递着上海传统文化的继承和复古的元素；经由绿色传递出上海鲜活而自然的元素；经由蓝色传递出上海摩登和未来感的元素—— 野心勃勃的浮生都市会。

These three windows, these three colors, these three elements are intercut in the video art together with imagery of the element most crucial to any expression of a city: its people.

在视频短片中三个橱窗、三种色彩及三样元素再混以城市的主体人物形象以交替切换的形式出现，呈现出极具艺术感的幻化意象。

Together with red, green, blue lighting, the window spaces themselves are outfitted with light sculptures made of reflective materials. The elements of Shanghai presented in the video art content are further magnified and abstracted by their sculpted surroundings. Using light, mirrors, and kaleidoscopic animations, each window engages viewers in dazzling micro and macro renditions of Shanghai.

汇聚红、绿、蓝三色灯光，橱窗空间以带有反射感的材料制成灯雕装饰。视频中被艺术化的上海元素被灯雕衬托得更为细致而抽象。而每个橱窗通过灯光、镜面以及万花筒式的动画相结合展现出上海从微观到宏观的绚烂演变，引得路人驻足欣赏。

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Poolside Beauty

Schweppes

 

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We created a national television and print campaign in Greater China for Coca Cola’s new Schweppes +C brand. The television commercial tells the story of a hunk at the pool who thinks it’s his lucky day with a poolside beauty. However, in the end, the hunk learns he’s not what she is really after. The film was directed by Vaughan Arnell and produced by Stink (Shanghai).

The key visuals were shot by Adam Pretty / produced by Central Studios, and leveraged throughout Greater China in print, digital, POS, and OOH media.

我们为可口可乐旗下的怡泉+C品牌在大中华地区创作了电视广告及平面广告。在电视广告中我们讲述的是一个肌肉男在夏日泳池边的美好邂逅故事。但在故事的最终，他才发现自己并不是她的菜。该广告由Vaughan Arnell导演执导，Stink (上海) 制作。

平面广告被用于大中华地区的平媒、网络、经销商网点及户外，它由Adam Pretty拍摄，奂镜Studio制作。

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City of Magic

Beats By Dre

 

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To help celebrate Beats By Dre’s official entry into the China market, we created a short film titled “魔都 / City of Magic.” The film showcases renowned Shanghai-based illustrator and designer Veiray Zhang, and the unique relationship between the city and his creative process.

Together with the film, we worked with Veiray to create custom, limited-edition artwork and tee-shirts that were given away at the brand’s launch events in Shanghai.

为帮助Beats By Dre正式打入中国市场，我们为其创作了一条名为“魔都 / City of Magic” 的短片。短片表现的是上海知名插画师兼设计师的Veiray Zhang如何将对城市的独特情感融入其作品中的过程。

与此同时，我们和Veiray合作为该品牌在上海的活动创作了定制版限量T恤作为礼品。

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Monochromatic City Daydream

adidas Originals

 

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We created a short film and print campaign for adidas Originals with Fan Bingbing to help support the brand’s “City Pack” apparel and footwear drops.

In the film, Fan Bingbing tells the story of a “Monochromatic City Dream” via abstract double exposures, stop motion, selective desaturation techniques, and black and white footage.

我们与范冰冰合作为adidas Originals的“City Pack”产品系列创作了一条短片及硬广系列。

该短片通过抽象的二次曝光，定格动画，选择性色彩保留结合黑白画面的手法，展示了范冰冰“单色城市梦”的故事。

 

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Horizon Club – “Long Gaze”

Shangri La

We collaborated with designer and painter Zhu Jianhang to create artwork representing Shanghai for Shangri-La Hotels and Resorts “Horizon Club Artist Series.” The series is collection of commissioned artwork for each of Shangri-La’s destinations inspired by the property’s Horizon Club view.

我们联合设计师兼画家的朱建航参与了上海香格里拉酒店及度假村的“地平线俱乐部艺术家系列”的艺术创作。这个系列旨在通过每一处香格里拉的地平线俱乐部视野吸取灵感进行艺术创作。

Zhu Jianhang’s design, titled “Long Gaze,” presents a view of Jing’An district in Shanghai from the vantage point of the Shangri-La Horizon Club.

The artwork is available for download as a digital wallpaper for mobile phones, laptop desktops, etc.

朱建航名为“长眺”的设计作品，呈现出在上海香格里拉的地平线俱乐部远眺静安区的别致景象。

下载该作品的电子版用于设置手机、笔记本、台式电脑桌面。

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“Sleek Can” Print Campaign

Schweppes

We created a print campaign for Coca Cola’s Schweppes +C product. The campaign was designed to communicate the launch of +C’s sleek can packaging and also promote the full portfolio of Coca Cola sleek can products in Greater China.

Campaign photography was shot by agency creative director Adam J. Schokora.

我们为可口可乐旗下的怡泉+C品牌创作了一组平面硬广。该主视觉旨在呈现+C摩登罐包装并全面配合可口可乐全套摩登罐在大中华地区的全面上市。

该平面广告由本机构创意总监Adam J. Schokora掌镜。

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