We created a Christmas-themed design for Lane Crawford’s holiday season. The design was used in a packaging set that included wrapping paper, greeting card, and tote bag. We collaborated with Beijing-based artist Zhang Zhanzhan to bring the design to life.
我们为连卡佛的假日季以圣诞主题创作了一组设计，被应用于其整套包装系列，这其中包括包装纸、贺卡和手提袋。该设计是我们与北京艺术家张占占联手打造。
For Hyatt ANDAZ in Shanghai, we designed and produced a sofa bench entirely out of recycled / second-hand wood titled “Shanghai Salvaged.” To make this environmental-friendly piece come to life, we collected scrap wood from different locations throughout Shanghai – old doors, window frames, tables, dressers, chairs, construction walls, etc…all stuff that otherwise would’ve been thrown away. The piece sits in the lobby of the hotel, right next to the main entrance.
我们受上海凯悦安达仕酒店委托设计并制作了一款沙发长凳，这个名为“再生上海”的沙发作品全部采用回收木材制作而成。为了完成这样一个环保作品，我们在上海各处收集各类原本将要被废弃的木料：老木门、窗框、桌椅、梳妆台、木质墙体等…作品目前被放置于正对酒店大堂入口处的地方。
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Five cities are represented in the release of Nike Running’s Free Run +2 CITY PACK: New York City, London, Tokyo, Rio de Janeiro, and Shanghai. The different colorways are based on iconic colors from the respective cities. Deep burgundy represents the tiled rooftops of traditional architecture dotting the Shanghai skyline; pine green captures Rio de Janeiro’s grit and flair; anthracite’s starkness is quintessentially New York; black channels Tokyo street style; while London’s version arrives in a gentlemanly khaki.
For the Shanghai release, we created a video featuring a night run by two local athletes whose routes take them through the juxtaposed ‘old vs. new’ dichotomy that makes up modern Shanghai. We present the video in black and white, with a color desaturation effect to bring out the deep burgundy colorway of the Shanghai edition shoes. We intercut GPS map-tracer motion graphics that track the runners as they make their way through the city, crisscrossing each other and finally ending their run at the South Bund riverfront.
Nike跑步系列发布了以这5个代表地：纽约、伦敦、东京、里约热内卢和上海为主题的Free Run +2 城市系列。配色上更是融入了每个城市的地方特色。深酒红色代表的上海，松绿色象征着里约热内卢，煤灰色代表美国纽约，黑色代表具有街头风格的东京；而代表着绅士的卡其色则是英国伦敦。
我们为其中的上海款制作了一条短片，片中两个当地的夜跑者用“新”与“旧”的跑步路线贯穿这座摩登上海城。该片采用黑白效果，以降低整体画面色彩饱和度的处理方式来突出跑鞋的本身颜色特征，并且在短片中应用了GPS动态地图效果将两人的跑步路线交织在一起，跑步路线最终汇聚在黄浦江的南外滩。
Nike Free Run +2 City Pack: Shanghai, New York, London, Rio De Janeiro, & Tokyo
Nike Free Run +2 City Pack: Shanghai
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For adidas Originals’ Festival Collection, we created a print campaign and a short film. The key visuals captured celebrity brand ambassadors Fan Bingbing, Eason Chan, JJ Lin, and Charlene Choi in raw, authentic urban environments true to the street-fashion spirit of the brand. The film was shot in Hong Kong, Taiwan, and Beijing with a creative treatment and script that playfully combines the four celebrities. The piece reminds us that the festival season is a time to stop and think about the ones who matter most to us, how far we’ve come in the past year, where we’re going next year, and to no matter what, always be true to ourselves along the way.
We also created a short teaser to showcase the Festival Collection’s footwear line.
The print campaign was leveraged nationwide in retail, digital, OOH, and print media, with the film being broadcast digitally and in select retail / OOH locations.
For the key visuals, we collaborated with Los Angeles / Shanghai-based photographer Ben Miller and Beijing-based photographer Chen Man.
我们为adidas Originals新年系列创作了平面硬广及短片内容。这次的主视觉真实展现了其品牌代言人范冰冰，陈奕迅，林俊杰和蔡卓妍的形象，在真实的城市场景中还原品牌的街头时尚精神。短片以一个富有创意性的表达方式让四位艺人分别穿行于香港，台湾和北京城中最具代表性的场景中。这个作品希望提醒我们在节日季来临之时，应该想想谁才是对自己最重要的人，过去的一年都有什么收获，新的一年又有何期许，不论如何，还是应该忠于真我始终如一。
我们也为节日系列鞋款创作了一支预告片。
平面硬广被广泛运用于其全国零售店铺，网络，户外和平面媒体的广告栏，与此同时，短片也在指定店铺 / 户外播放。
我们与来自于洛杉矶和上海之间的摄影师Ben Miller以及北京摄影师陈漫共同合作完成了这一季的平面主视觉。
Fan Bingbing / 范冰冰
Eason Chan / 陈奕迅
Charlene Choi / 蔡卓妍
J.J. Lin / 林俊杰
Festival Footwear Collection Teaser
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In the early stages of LEE’s Rethink denim jean production process, recycled coffee grounds are used as fiber to reduce environmental impact. LEE engaged us to create a retail installation to visualize its sustainable approach and challenge consumers to Rethink the denim making process. For the installation, we created a sculpture using raw materials from LEE Rethink’s process. The sculpture is made up of over 5,000 balls of all-natural raw cotton, 200 spools of cotton thread, 50 bags of coffee beans and recycled coffee grounds, and 20 articles of LEE Rethink denim products.
在LEE的Rethink (想未来) 丹宁系列的制作初期用回收咖啡渣来生产面料的创新低碳可持续观念来减少对环境的污染。LEE希望通过这样的方式向都市年轻人诠释Rethink (想未来) 主张，喊出可持续宣言。在这个装置中，我们重现了LEE的Rethink (想未来)的整个演变过程，雕塑通过5000个纯天然棉球，200卷棉线，50包回收的咖啡豆和咖啡渣及20条Rethink (想未来) 系列的丹宁产品。
The sculpture’s unibody, “mobius strip”-like form beautifully reveals the interconnected nature of the materials in each step of LEE Rethink’s eco-friendly, sustainable denim-making process. The sculpture hangs in LEE’s Shanghai flagship store on Nanjing West Rd. If you are passing by, be sure to check it out.
一体化的雕塑，“莫比乌斯带”的造型体现了LEE在Rethink’s过程中的每一个进步及可持续化的制作过程。这个装置被悬挂于LEE在上海南京西路的旗舰店内。如果你恰好经过，不妨进去一看。
We created bold, colorful lookbook imagery for D:Fuse to showcase the brand’s 2015 Spring / Summer high-heel collection. The images were shot by agency founder and creative director Adam Schokora, and feature model, actress, fashion blogger Edie Tao. In addition, we created a fun behind-the scenes / making-of-film capturing the shoot.
我们为D:Fuse2015春夏高跟鞋系列创作了一套前卫且色彩鲜亮的图片lookbook。该系列由时尚博主兼个性模特的桃巫奇出镜，由本机构的创始人兼创意总监的Adam Schokora亲自掌镜。另外，我们也制作了一条精短的幕后花絮短片。
Behind the Scenes
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We created an interior art treatment for Starbucks’ flagship store in Shanghai. The store is located on Huahai Rd., and as such, we developed a creative theme that celebrated the rich history and culture of the renowned street: “The Huahai Life.” For the project, we curated and collaborated with seven local Shanghai-based artists to interpret the theme in their own unique ways across multiple-panel canvas installations throughout the store. See the artwork and the stories behind each installation below.
我们为星巴克上海旗舰店创作了一个室内装饰画系列。鉴于该店位于淮海路，我们以“淮海市井”为主题展示这条承载着丰厚历史与文化的著名街道。在该项目中，我们负责整体策划并与七位上海本土艺术家合作，用他们各自独一无二的风格以多画布的展示装置贯穿于店内来诠释整个主题。以下是出自该系列的作品以及作品背后的灵感故事。
Sally Zou
Creative Inspiration: Sipping a cup of coffee, eyes crawling along the lines of a novel, a young girl suddenly finds herself traveling through the history of Huaihai Road, to the library of Jiaotong University’s Nautical School from a time past.
作品概念：女孩喝着咖啡，看着书，思绪渐渐飘入到了那充满历史与文化的年代，在淮海路上，在上海交大前身南洋公学的图书馆里，畅游。
Honghua
Creative Inspiration: Sunny afternoon street scene unfold to reveal bustling pedestrians, classical architecture, and lush greenery on Huaihai Road. The mood is smooth and comfortable like a summer jazz melody.
作品概念：作品创作灵感来源于淮海路前法租界的洋房里弄：晴朗的午后、街道与行人、建筑与窗户、植物与阳光的组合犹如爵士乐一般，展现了一幅充满历史感的淮海路画卷。
Nini Sum
Creative Inspiration: Sometimes when we walk down Huaihai Road, our footsteps become faster and faster. We’re always in such a hurry. But there’s much to learn from those who are just strolling and taking in the moment, never in a rush.
作品概念：走在淮海路上，不知不觉就会加快步伐，变成一位行色匆匆的路人。可是永远有一群人优哉游哉的踱步而行，不紧不慢，悠闲生活,启发着我们。
Wang Meng
Creative Inspiration: Huaihai Road is a blend of China and the rest of the world, with cosmopolitan storefronts and timeworn alleyways. A single wall separates the hustle and bustle of the street from the historical Shanghai Conservatory of Music.
作品概念：淮海路是中国的和国际的，融合了古旧的里弄和现代化的都市街景，与繁华的街道仅一墙之隔的音乐学院，却自成一派，周围的人们过着最安逸的生活。
Shadow Chen
Creative Inspiration: Street signs create the rules of city life. They tell people to stop, to cross, to slow down, to intersect. Underneath these signs on Huaihai Road are the spaces in which people flow, where they change, create, and experience new feelings and connections.
作品概念：街头的交通标示规定着我们的城市生活，它们让人们停留，穿越，放慢，交汇。在那些标示下面流动，产生和经历着人与人之间新的感情联系。
Y33
Creative Inspiration: You can spot people of all different shapes and sizes on Huaihai Road. Men and women, young and old, people from all corners of the globe. This is where they come to meet. You might call it destiny, or maybe it’s just the charm of the area.
作品概念：你总能在淮海路上看到那些各式各样的，有趣的男人、女人，老人，小孩，亚洲和西方人，也许是因为命运，他们在淮海路上相遇，或者只是因为淮海路的魅力！
Xu Jing
Creative Inspiration: On a certain stretch of Huaihai Road lies an enchanted place called Xintiandi, where moment by moment strangers take a chance to become acquaintances, friends, or perhaps even lovers.
作品概念：淮海路新天地路段，是个充满爱的地方。时时刻刻在上演着爱情故事，无论时光如何流逝，新天地是永远不变的在那里守候着下一对爱侣的到来。
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We created a light sculpture / shadow art installation for L’Oreal’s Men Expert face wash ”Dare / 敢” campaign. The installation was created by repurposing 300 packages of the product into a hanging 3D sculpture that, when light cast on it, rendered a “敢” (the Chinese character for “dare”) shadow on a studio wall.
This is the first time (and to our knowledge, still the only time) this art technique has been used to produce a Chinese character. A daring task indeed, and we had a ton of fun pulling it together. We spent about two weeks pre-designing and testing the technique, and 12 hours installing the sculpture.
我们为欧莱雅男士专业护肤系列的洁面膏产品的“敢”系列活动创作了一个光影雕塑装置。装置将300个产品包装悬挂于半空营造出一个3D效果。再通过光的照射，将“敢”字呈现于墙面。
据我们所知这是第一次，也是仅有的一次以这种艺术方式来呈现一个汉字。这是一次大胆的尝试，我们用了整整两周时间去做前期设计和技术测试，再花了12个小时做现场执行，这整个制作过程都是非常有趣的。
Making-Of
Sculpture Details
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We created a psychedelic animation to help promote the release of Vans’ “Asia Art Union / 亚洲艺术联盟” TEE Collection, Summer 2015.
The collection features exclusive designs from seven Chinese artists: Tyakasha, Panda, Du Yan Ai Zi, Dick Ng, Jahan, Cao Zheng, and Keke.
2015年夏天，我们为Vans “Asia Art Union / 亚洲艺术联盟” T恤系列的推出制作了一条定格动画。
我们集合了7位中国艺术家参与其中的设计：Tyakasha、Panda、独眼矮子、 Dick Ng、Jahan、Cao Zheng、Keke。
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We created a spot for adidas Originals’ “Unstoppable” women’s campaign featuring the brand’s four leading ladies: Rita Ora, Fan Bingbing, Gianna Jun, and Jolin Tsai. The film combines photography stills, live-action footage, and stop-motion animation into a fun, experimental treatment.
我们为adidas Originals名为“势不可挡”的女子系列广告制作了一条视频短片，主角是该品牌的四位女星代言人：Rita Ora、范冰冰、全智贤及蔡依林。短片将静态照片与动态影像相结合以类似定格动画的方式为大家呈现出有趣且略带实验感的效果。
